Growth Product Manager

About the position

We are looking for a D2C Growth Product Manager to introduce an experimentation framework within the Mira team, own and accelerate growth across the consumer funnel. The main goal is to enable fast experimentation targeting retention, conversion, and subscription, testing hypotheses before full implementation into the core product.

The ideal candidate has experience in growth product management, data-driven experimentation, and consumer products with a subscription or repeat-purchase revenue model (hardware, consumables, or software). An essential skill is the ability to independently create prototypes and test hypotheses without fully engaging the development team.

Details:

The role is a remote position, with a 40-hour workweek, flexible working hours, and occasional overlap with the US and Chinese team.

Responsibilities:

• Own the growth part of product roadmap and identify the highest-impact opportunities across acquisition, activation, conversion, monetisation, and retention.

• Analyse the customer funnel and product data across both the app and our e-commerce storefront to identify growth opportunities, friction points, and areas for optimisation.

• Build and continuously maintain a structured experimentation pipeline based on business impact, customer insights, and quantitative data.

• Design, launch, and evaluate A/B tests and other product experiments, turning results into actionable product decisions.

• Independently build prototypes, run experiments.

• Balance short-term experimentation with scalable product solutions that create sustainable long-term growth.

• Partner closely with Marketing to improve the end-to-end journey from acquisition channels and campaigns into the product and purchase experience.

• Define product requirements and work closely with Design and Engineering to deliver growth initiatives from discovery through launch and iteration.

Requirements:

• 3+ years of experience in Product Management, preferably in a B2C digital, subscription, mobile app - must have.

• Hands-on experience improving product funnels and metrics such as activation, conversion, retention, ARPU/LTV, or subscription/repeat-purchase revenue.

• Strong experience with product experimentation, including hypothesis development, A/B testing, experiment design, and results interpretation.

• Proficient with rapid prototyping tools (e.g., Lovable, Claude Code) to test hypotheses independently without engineering support.

• Strong analytical skills and ability to independently use product and business data to identify opportunities and make decisions.

• Strong ownership and prioritisation skills, with the ability to operate effectively in a fast-paced startup environment.

• Nice to have: experience with D2C e-commerce (not just in-app growth) or/and experience with regulated health/wellness products.

What we offer:

• Join one of the fastest-growing femtech companies in the U.S., driven by a strong mission to advance women’s health and expand access to care

• Be part of a passionate, highly motivated, and international team dedicated to making a real difference in people’s lives

• Thrive in a fast-paced startup environment where your work directly impacts company growth, strategy, and key decisions

• Enjoy real opportunities for career growth, with the ability to shape, build, and develop teams as we scale

• Work in a flexible, fully remote environment that supports autonomy, ownership, and independence

• Receive a competitive salary along with a performance-based bonus system tied to OKRs

Recruiting process:

Step 1 ‘Screening call with HR’ - Step 2 ‘Assessment task’ - Step 3 ‘Interview with Hiring Manager’ - Step 4 - ‘Interview with a Founder’ - Step 5 - ‘Reference Check’