Principal Product Manager

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

About the job

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We're looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We're hiring a Principal TPM to help lead the technical side of our marketing technology stack. You'll get deep into how our marketing teams operate, then help improve the systems behind that work. This role blends technology and creative operations, and you'll partner closely with engineering, creative ops, and business leaders across Marketing, Brand, and Licensing.

Adobe Workfront is our top priority right now, and you'll play a key role in its implementation and adoption. You'll also help modernize our digital asset management system, assess our broader creative technology portfolio, and identify where AI can meaningfully support marketing and operations.

What You'll Do

Drive the Workfront implementation Help build out workflows, coordinate integrations with our DAM and product lifecycle management (PLM) systems, and shape the data model. Partner with our applications team on deployment, help define what success looks like, and work closely with vendors and implementation partners to keep delivery on track.

Help shape our creative technology portfolio Evaluate tools across DAM, 3D design, workflow and collaboration, and syndication. With several contracts renewing in late 2026, you'll help assess what to keep, improve, or retire, backed by data, vendor conversations, and input from the teams who use these tools daily.

Bring AI into everyday workflows Find the places where AI can genuinely help, like brief creation, asset tagging, review routing, or approval automation, and partner with engineering to incorporate those opportunities into the platform roadmap. We're looking for someone who's implemented AI tools, not just talked about them.

Connect technical and business teams Work with Marketing, Brand, Creative, and Licensing teams to understand where technology slows things down and where it could speed things up. Translate technical constraints for business partners and turn business goals into clear engineering requirements. When something breaks or gets complicated, you'll be someone the team can count on to help sort it out.

What You Bring

• Hands-on experience configuring or implementing an enterprise marketing/creative platform (Workfront, Wrike, Bynder, Aprimo, OpenText, or similar). You understand what configuration actually involves, beyond overseeing it.

• Experience working with vendors, supporting contract and technology evaluations, and contributing to portfolio decisions, with the ability to communicate recommendations clearly to leadership.

• Strong technical fluency, enough to work directly with engineers on APIs, workflow design, data models, and integrations, not just review their output.

• Experience driving platform adoption, not just deployment. You know rollout and real usage are two different challenges, and you've done the work for both.

• Experience navigating complex, cross-functional environments where creative and marketing teams have strong opinions about their tools.

• A grounded point of view on AI in creative and content workflows: where it helps, where it's overhyped, and where it's headed.

• Comfort moving between technical and business conversations without needing a translator, and a knack for helping others understand each other.

The pay transparency range for this role is listed below. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Pay Range

$134,700—$202,100 USD

Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:

• Health & Wellness

• Time Off to Recharge

• Financial Well-being

• Life & Family Support

• Volunteer and Community Initiatives

• Learning & Development

• Exclusive Perks

Please review our Applicant Privacy Notice to learn how we collect, use, and protect your personal information in connection with the application process.