Graphic Designer – Marketing & Brand Management for Owned Brands
Zumiez Inc Lynnwood, Washington, United States · $62K–$67K/yr
Retail · 5,001-10,000 employees
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About the role
The Graphic Designer will create and maintain brand presentation decks, translating seasonal strategies and product stories into compelling visual narratives. They will also support brand management tools, contribute to packaging concepts, and collaborate with cross-functional teams to ensure consistent brand identity.
What they look for
Requirements
Candidates should have 3-4 years of graphic design experience, preferably in the apparel industry, with a strong portfolio demonstrating typography and layout skills. Proficiency in Adobe Creative Suite and Microsoft Office is required, along with excellent organizational and communication abilities.
Benefits
Full description
Graphic Designer – Marketing & Brand Management for Owned Brands
Department: Product and Brand Services (PBS)
FLSA Status: Non-Exempt
Employment: Full-Time
Wage Range: $30-$32 an hour
Reports to: Associate Brand Manager
Location: Zumiez Home Office - Lynnwood, WA (In-Office)
Effective Date: 07/21/2026
Zumiez and Product and Brand Services (PBS)
Zumiez is a leading specialty retailer of apparel, footwear, accessories, skateboards, and snowboards for young men and women who want to express their individuality through the fashion, music, art, and culture of action sports, streetwear, and other unique lifestyles. Headquartered in Lynnwood, Washington, Zumiez operates over 700 stores in North America, Europe, and Australia. We operate under Zumiez in North America, Blue Tomato in Europe, and Fast Times in Australia.
The Zumiez Product and Brand Services (PBS) team is responsible for over 30 unique brands spanning various categories, including men's and women's apparel, accessories, and snow/skate hardgoods. These brands are comprised of owned and licensed brands.
Position Purpose
The Graphic Designer leverages their strong graphic design, layout, research, attention to detail, brand knowledge and clear communication skills to support the continued development of our owned brands through helping drive the evolution of brand marketing and brand management tools. As well as providing additional support with Zumiez seasonal trend presentation and customer insight documentation, layout, and materials.
Job Duties & Responsibilities
- Execute the design, development, and ongoing maintenance of brand and presentation decks, translating brand strategy, seasonal direction, product stories, and business information into clear, compelling visual narratives that are easy for cross-functional teams and leadership to understand and act on
- Consistently demonstrate strong visual design and presentation skills as a core function of the role, with a high standard for layout, typography, hierarchy, imagery, pacing, and overall presentation clarity
- Establish and maintain consistent presentations, systems, templates, and visual standards that reflect each Owned Brand’s identity and improve clarity across brand-facing materials
- Independently manage presentation projects from initial concept and content organization through visual development, refinement, and final delivery that meets deliverable deadlines
- Execute Owned Brand marketing and presentation materials against established creative direction, with the ability to contribute visual direction and design solutions as needed
- Support the Associate Brand Manager in developing and executing Seasonal Brand Direction and brand management tools, ensuring presentations communicate a clear, cohesive brand and product story
- Translate information into concise, visually engaging presentations that are easy for cross-functional teams and leadership to understand and act on
- Help drive the concepting of branding and packaging for owned brands
- Help grow social media story telling for owned brands
- Execute updating and maintaining customer insights documentation tools through cross-function partnership as needed
- Implement brand and product knowledge tools and events for store teams
- Support internal product Graphics Team with product Graphics and technical specification sheets
- Work closely with cross-functional teams, marketing, digital marketing, and internal design and graphic design partners
- Contribute to the continuous improvement of processes, tools, and workflows by identifying opportunities to improve efficiency, accuracy, and overall effectiveness
- Stay informed about brand and category performance and PBS strategic priorities
- Continue to build and apply knowledge of Owned Brand’s DNA and customer trends
- Perform special projects and additional duties as assigned by the Associate Brand Manager to support evolving business priorities and departmental goals
Requirements:
- 3-4 years of experience in graphic design, preferably but not necessarily in the apparel industry
- Bachelor’s degree preferred, or a combination of equivalent education and relevant work experience
- Detail oriented with a strong understanding and practical application of typography and layout
- Ability to format and visualize data clearly into presentation decks
- Experience building and maintaining deck templates and brand tools to ensure consistency across seasonal initiatives and teams
- Working knowledge of Brand DNA and the ability to maintain and extend across decks and marketing outputs
- Strong organizational, time‑management, and problem‑solving skills, with the ability to manage multiple priorities in a fast‑paced environment independently and as part of a team
- Excellent verbal and written communication skills, with the ability to contribute creative and innovative ideas within a brand, product, and marketing context
- Maintains a strong awareness and understanding of Zumiez culture, customer, market, and industry trends
- Proficiency in Adobe Creative Suite – Specifically Adobe Illustrator and Photoshop
- Proficiency in Microsoft Office
- Proficiency in Figma Slides and FigJam is a bonus
- Ability to travel domestically and internationally as needed
Physical Demands and Work Environment
Ability to sit/stand in a stationary position in an office environment for extended periods and work on a Mac or PC without limitations. Must be able to distinguish colors and inspect material on product.
Benefits
- Basic life insurance and supplemental voluntary life insurance
- Disability insurance
- Paid Parental Leave
- Paid Sick Leave, following an initial wait period
- Paid Vacation, following an initial wait period
- Employee Assistance Program
- Healthcare Flexible Spending Account (FSA)
- Dependent Care Flexible Spending Account (FSA)
- Zumiez merchandise discount
- 401(k) plan after meeting eligibility requirements
- Employee Stock Purchase Program (ESPP) after meeting eligibility requirements
- Compensation for Role in Addition to Base Salary: Bonus Eligibility (10%)
- On-site skate park, on-site cafeteria
This job description is not all-inclusive and is only intended to describe the general nature of the work. All job
responsibilities are essential job functions. Job responsibilities and requirements are subject to modification
to accommodate individuals with disabilities reasonably. The Company reserves the right to modify the job
description as it deems necessary for proper business operations.
Qualifications
Graphic Designer – Marketing & Brand Management for Owned Brands
Department: Product and Brand Services (PBS)
FLSA Status: Non-Exempt
Employment: Full-Time
Wage Range: $30-$32 an hour
Reports to: Associate Brand Manager
Location: Zumiez Home Office - Lynnwood, WA (In-Office)
Effective Date: 07/21/2026
Zumiez and Product and Brand Services (PBS)
Zumiez is a leading specialty retailer of apparel, footwear, accessories, skateboards, and snowboards for young men and women who want to express their individuality through the fashion, music, art, and culture of action sports, streetwear, and other unique lifestyles. Headquartered in Lynnwood, Washington, Zumiez operates over 700 stores in North America, Europe, and Australia. We operate under Zumiez in North America, Blue Tomato in Europe, and Fast Times in Australia.
The Zumiez Product and Brand Services (PBS) team is responsible for over 30 unique brands spanning various categories, including men's and women's apparel, accessories, and snow/skate hardgoods. These brands are comprised of owned and licensed brands.
Position Purpose
The Graphic Designer leverages their strong graphic design, layout, research, attention to detail, brand knowledge and clear communication skills to support the continued development of our owned brands through helping drive the evolution of brand marketing and brand management tools. As well as providing additional support with Zumiez seasonal trend presentation and customer insight documentation, layout, and materials.
Job Duties & Responsibilities
- Execute the design, development, and ongoing maintenance of brand and presentation decks, translating brand strategy, seasonal direction, product stories, and business information into clear, compelling visual narratives that are easy for cross-functional teams and leadership to understand and act on
- Consistently demonstrate strong visual design and presentation skills as a core function of the role, with a high standard for layout, typography, hierarchy, imagery, pacing, and overall presentation clarity
- Establish and maintain consistent presentations, systems, templates, and visual standards that reflect each Owned Brand’s identity and improve clarity across brand-facing materials
- Independently manage presentation projects from initial concept and content organization through visual development, refinement, and final delivery that meets deliverable deadlines
- Execute Owned Brand marketing and presentation materials against established creative direction, with the ability to contribute visual direction and design solutions as needed
- Support the Associate Brand Manager in developing and executing Seasonal Brand Direction and brand management tools, ensuring presentations communicate a clear, cohesive brand and product story
- Translate information into concise, visually engaging presentations that are easy for cross-functional teams and leadership to understand and act on
- Help drive the concepting of branding and packaging for owned brands
- Help grow social media story telling for owned brands
- Execute updating and maintaining customer insights documentation tools through cross-function partnership as needed
- Implement brand and product knowledge tools and events for store teams
- Support internal product Graphics Team with product Graphics and technical specification sheets
- Work closely with cross-functional teams, marketing, digital marketing, and internal design and graphic design partners
- Contribute to the continuous improvement of processes, tools, and workflows by identifying opportunities to improve efficiency, accuracy, and overall effectiveness
- Stay informed about brand and category performance and PBS strategic priorities
- Continue to build and apply knowledge of Owned Brand’s DNA and customer trends
- Perform special projects and additional duties as assigned by the Associate Brand Manager to support evolving business priorities and departmental goals
Requirements:
- 3-4 years of experience in graphic design, preferably but not necessarily in the apparel industry
- Bachelor’s degree preferred, or a combination of equivalent education and relevant work experience
- Detail oriented with a strong understanding and practical application of typography and layout
- Ability to format and visualize data clearly into presentation decks
- Experience building and maintaining deck templates and brand tools to ensure consistency across seasonal initiatives and teams
- Working knowledge of Brand DNA and the ability to maintain and extend across decks and marketing outputs
- Strong organizational, time‑management, and problem‑solving skills, with the ability to manage multiple priorities in a fast‑paced environment independently and as part of a team
- Excellent verbal and written communication skills, with the ability to contribute creative and innovative ideas within a brand, product, and marketing context
- Maintains a strong awareness and understanding of Zumiez culture, customer, market, and industry trends
- Proficiency in Adobe Creative Suite – Specifically Adobe Illustrator and Photoshop
- Proficiency in Microsoft Office
- Proficiency in Figma Slides and FigJam is a bonus
- Ability to travel domestically and internationally as needed
Physical Demands and Work Environment
Ability to sit/stand in a stationary position in an office environment for extended periods and work on a Mac or PC without limitations. Must be able to distinguish colors and inspect material on product.
Benefits
- Basic life insurance and supplemental voluntary life insurance
- Disability insurance
- Paid Parental Leave
- Paid Sick Leave, following an initial wait period
- Paid Vacation, following an initial wait period
- Employee Assistance Program
- Healthcare Flexible Spending Account (FSA)
- Dependent Care Flexible Spending Account (FSA)
- Zumiez merchandise discount
- 401(k) plan after meeting eligibility requirements
- Employee Stock Purchase Program (ESPP) after meeting eligibility requirements
- Compensation for Role in Addition to Base Salary: Bonus Eligibility (10%)
- On-site skate park, on-site cafeteria
This job description is not all-inclusive and is only intended to describe the general nature of the work. All job
responsibilities are essential job functions. Job responsibilities and requirements are subject to modification
to accommodate individuals with disabilities reasonably. The Company reserves the right to modify the job
description as it deems necessary for proper business operations.
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