Marketing Data Analyst
Axos Bank · Manila, Metro Manila, Philippines
Banking · 1,001-5,000 employees
About the role
Owns the end-to-end analytics for specific marketing domains, translating raw data into actionable insights and recommendations for US-based stakeholders. Responsible for building automated dashboards in GA4 and Salesforce to reduce manual reporting and tracking campaign ROI.
What they look for
Requirements
Requires 2-4 years of experience in marketing or digital analytics with proficiency in SQL, GA4, and Salesforce. Candidates must be able to work independently, communicate effectively in English, and have experience with BI tools.
Full description
Axos Business Center, Corp
About This Job
Owns a defined analytics domain (e.g., campaign performance, lifecycle/email analytics, or paid media) end to end — from data pull through insight to a stakeholder-ready recommendation. This role is expected to interpret data, not just report it, and to communicate directly with US-based marketing leads with minimal hand-holding.
Key Responsibilities
- Own reporting and analysis for an assigned channel or program area (e.g., campaign performance, deposit/product marketing, lifecycle marketing)
- Build and maintain dashboards and automated reporting in GA4 and Salesforce Marketing Cloud, reducing manual reporting effort over time
- Translate raw performance data into a clear "what it means" narrative for marketing stakeholders — not just charts
- Support multi-touch attribution analysis and campaign ROI tracking
- Partner directly with US-based marketing managers to define reporting requirements and answer performance questions
- Identify data quality or process gaps and propose fixes rather than working around them
- Mentor/QA the work of Jr. Analysts on the team
Required Qualifications
- 2–4 years in marketing analytics, digital analytics, or a similar data-facing marketing role
- Proficient in GA4 and Salesforce (CRM and/or Marketing Cloud)
- Working SQL proficiency (can independently query, join, and validate data)
- Experience building dashboards in a BI tool (Tableau, Looker, Power BI, or GA4/Salesforce native reporting)
- Demonstrated ability to work independently against ambiguous requests and clarify scope proactively
- Excellent written English; comfortable presenting findings in writing or over video to US stakeholders
Preferred Qualifications
- Experience with marketing attribution models, particularly in B2B or long sales-cycle environments
- Financial services, banking, or fintech experience
- Experience with Adobe Workfront or campaign/project management tooling
- Exposure to multi-entity or multi-brand marketing environments
Success Metrics
- Reduction in manual reporting effort (automation rate)
- Quality and adoption of insights by stakeholders (are recommendations acted on?)
- Turnaround time on stakeholder requests
- Accuracy and defensibility of attribution/ROI reporting
About Axos
Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.
Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).
Learn More about working at Axos Business Center
Pre-Employment Background Check, Medical, and Drug Test:
All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment medical and drug screening.
Equal Employment Opportunity:
Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.
Job Functions and Work Environment:
While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
