Graphic Designer – AI-Assisted Design & Motion

1. Visual Content & Design Execution

• Design engaging graphics for social media, presentations, websites, and marketing materials.

• Create professional infographics and visual assets tailored to different industries and service lines.

• Design website blog covers, banners, and supporting visuals.

• Develop company profiles, brochures, service one-pagers, business proposals, and pitch decks.

• Produce employer-branding, recruitment, EOR, and corporate campaign creatives.

• Combine traditional graphic design techniques with AI-generated elements to deliver professional, original, and visually compelling designs.

2. AI-Powered Creative Design & Production (Core Requirement)

• Actively use generative AI design tools in daily creative production, rather than relying exclusively on traditional design methods.

• Demonstrate hands-on experience with tools such as Adobe Firefly, Midjourney, ChatGPT image generation, or equivalent AI image-generation platforms.

• Generate original visual concepts, illustrations, backgrounds, compositions, and campaign assets using AI tools.

• Apply effective prompt engineering techniques to generate visuals aligned with specific creative briefs, branding requirements, and marketing objectives.

• Use AI-powered image editing techniques, including Generative Fill, image expansion, object replacement, background modification, and image enhancement.

• Integrate AI-generated assets into Adobe Photoshop, Illustrator, and other professional design software for refinement and final production.

• Transform AI-generated concepts into polished, brand-consistent, production-ready designs.

• Develop multiple creative directions and visual variations efficiently using AI-assisted workflows.

• Maintain consistent visual identity, composition, typography, and quality across AI-generated and traditionally designed assets.

• Independently evaluate and refine AI outputs, correcting visual inconsistencies, distortions, or inaccuracies before delivery.

• Use AI responsibly, considering commercial usage rights, confidentiality, and brand guidelines.

3. AI-Assisted Motion Graphics & Short-Form Video

• Produce short-form motion graphics, animated visuals, and social-media videos, typically 1–3 minutes.

• Use AI video-generation and editing tools such as Runway, Google Veo, Kling, or equivalent platforms to produce or enhance creative video content.

• Apply AI tools for image-to-video generation, animated scenes, visual effects, and video enhancements when suitable.

• Combine AI-generated footage with traditional video editing, transitions, typography, and motion graphics.

• Use After Effects, Premiere Pro, or equivalent tools to refine and finalize professional video outputs.

• Deliver engaging, platform-ready videos for LinkedIn, social media, and marketing campaigns.

• Heavy cinematic or broadcast-level production is not required.

4. LinkedIn, Email & B2B Digital Content

• Develop professional visual content for LinkedIn and other B2B digital platforms.

• Design LinkedIn newsletters, illustrations, carousel posts, and campaign creatives.

• Produce email marketing visuals, banners, templates, and supporting graphics.

• Create digital advertising assets supporting brand awareness, engagement, and lead-generation objectives.

• Adapt AI-generated creative concepts into professional corporate visuals suitable for B2B audiences.

5. Research-Led Design & Creative Thinking

• Understand the communication objective, audience, and intended message behind each design request.

• Research industries, content subjects, visual references, and relevant creative directions before starting execution.

• Translate concepts and written briefs into effective, visually relevant designs.

• Research platform-specific technical requirements, including image dimensions, aspect ratios, resolution, and file formats.

• Take ownership of producing accurate, platform-ready assets without repeated technical corrections.

• Propose alternative visual approaches and AI-assisted creative solutions when appropriate.

6. Brand Consistency & Quality Control

• Maintain consistent brand identity across all traditional and AI-assisted design outputs.

• Apply approved brand colours, fonts, typography, layouts, and visual standards.

• Ensure AI-generated visuals remain professional, relevant, and aligned with the company's corporate positioning.

• Review designs for visual accuracy, readability, originality, and overall production quality.

• Proactively identify and correct inconsistencies before submitting final assets.

7. Collaboration & Workflow Management

• Collaborate with Marketing and Business Development teams to transform briefs into effective creative materials.

• Coordinate with the Digital Marketing Supervisor regarding priorities, deliverables, and deadlines.

• Manage multiple design requests and campaigns simultaneously.

• Use AI-assisted workflows to streamline repetitive tasks, accelerate production, and support timely delivery without compromising quality.

• Maintain organized source files, editable formats, final exports, and version control.

8. Continuous Improvement

• Stay updated on developments in graphic design, generative AI, motion graphics, and digital marketing.

• Explore and test emerging AI design and video tools.

• Recommend practical AI applications that improve creativity, efficiency, and production quality.

• Continuously improve design techniques and creative production workflows.

Requirements

Job Requirements

Education & Professional Experience

• Bachelor's degree in Graphic Design, Fine Arts, Applied Arts, Media, or a related discipline.

• 3–5 years of professional graphic design experience in an agency or in-house creative environment.

• Demonstrated experience producing digital content, marketing materials, corporate visuals, and branding assets.

• Strong portfolio showcasing professional design capabilities across different formats and industries.

Technical Design Skills (Mandatory)

• Strong proficiency in Adobe Photoshop and Illustrator.

• Good working knowledge of Adobe InDesign.

• Practical experience with After Effects, Premiere Pro, or equivalent applications for motion graphics and short-form video.

• Strong understanding of typography, layouts, composition, colour theory, and visual storytelling.

• Ability to create professional Arabic and English designs.

• Experience preparing correctly sized and formatted assets for different digital platforms.

Hands-On AI Design Experience (Mandatory)

• Proven practical experience using generative AI tools to create, edit, and enhance graphic design assets for real projects.

• Hands-on proficiency with at least one AI image-generation platform, such as Adobe Firefly, Midjourney, ChatGPT image generation, or equivalent.

• Practical experience with AI-assisted video creation or enhancement using Runway, Veo, Kling, or equivalent tools.

• Ability to write, refine, and iterate effective AI prompts to achieve specific visual outcomes.

• Experience combining AI-generated elements with traditional Adobe design workflows.

• Ability to independently generate, edit, enhance, and finalize AI-assisted visuals rather than relying on unedited AI outputs.

• Understanding of AI-generated content limitations, visual quality control, and commercial usage considerations.

• Ability to demonstrate previous AI-assisted creative work and clearly explain the tools, workflow, and personal contribution.

Portfolio Requirements (Mandatory)

Candidates must provide an updated portfolio demonstrating:

• Professional graphic design projects, including social media, branding, infographics, and corporate marketing materials.

• At least 2–3 examples of AI-assisted designs created or enhanced using generative AI tools.

• Examples demonstrating integration of AI-generated visuals with traditional design and editing software.

• At least one short-form motion graphics or video sample.

• Ability to explain which AI tools were used and how they contributed to the final output.

Soft Skills & Competencies

• Strong creative thinking and visual problem-solving abilities.

• Ability to interpret briefs and independently research creative solutions.

• Strong attention to detail and commitment to visual quality.

• Excellent time management and multitasking capabilities.

• Ability to work independently while collaborating with cross-functional teams.

• Adaptability and willingness to explore emerging technologies and AI-assisted design techniques.

• Effective communication and openness to constructive feedback.

Preferred Qualifications

• Previous design experience in B2B, HR, recruitment, outsourcing, or professional-services environments.

• Experience creating corporate LinkedIn content, newsletters, and email marketing creatives.

• Familiarity with Figma, Canva AI, or other complementary creative platforms.

• Experience developing consistent AI-generated visual styles across multiple assets within a campaign.

• Ability to create professional corporate designs that balance visual creativity with business communication objectives.