Salesforce Marketing Automation Consultant

Senior Marketing Cloud Consultant (UK/EMEA)

About CloudMasonry

CloudMasonry is a full-service Salesforce consultancy with multi-cloud expertise, serving enterprise clients through onshore, collaborative teams. Senior consultants shape the solution, and we were the first Salesforce consultancy to build AI into a complete delivery methodology, where it keeps requirements, documentation and reporting moving so our teams spend more time with clients.

With offices in the US and UK, 65+ consultants holding 350+ Salesforce certifications, 559+ completed projects, a 4.9 CSAT and an 89% repeat-client rate, we work with enterprise clients on their most complex Salesforce programmes.

About the Role

We are hiring a Senior Marketing Cloud Consultant to help build out our EMEA Marketing Automation practice, shaping its strategy and portfolio as well as delivering for clients. You will lead new platform implementations and ongoing support for client campaigns across Salesforce Marketing Cloud Engagement, Account Engagement (formerly Pardot) and Marketing Cloud Next.

This is a client-facing role with a primary focus on hands-on delivery of high-quality marketing automation solutions.

Responsibilities

Build the EMEA practice

• Help define the strategy, service portfolio and delivery approach for CloudMasonry's EMEA Marketing Automation practice.

• Turn market and client demand into repeatable offerings, and contribute to scoping, estimating and pre-sales conversations.

• Share expertise with colleagues and set the standard for quality on EMEA marketing automation work.

Lead new platform implementations

• Engage business stakeholders to gather requirements, convert them to technical designs and implement solutions, collaborating across technical and business teams.

• Support clients through platform transitions and migrations (for example, SFMC to Marketing Cloud Next), protecting campaign continuity and data integrity.

• Manage marketing-to-CRM connectors and their sync criteria relationships with Salesforce CRM.

• Apply best practices for subscriber and data management, including custom preference centres and email regulations.

Provide ongoing platform support and client enablement

• Run campaign operations and execute marketing automation, email marketing and content strategies, using Agentforce and Einstein AI capabilities.

• Code, configure, test and debug Cloud Pages, landing pages and microsites.

• Build native forms for lead capture using progressive profiling to sync data to Salesforce CRM.

• Support campaigns with custom SQL queries, automations and end-to-end customer journeys.

• Email Studio: develop HTML and AMPscript dynamic templates that follow web accessibility guidelines.

• Use AMPscript, HML, SSJS and jQuery for advanced web and email personalisation.

• Journey Builder: deliver multi-channel communications and complex triggered automation flows.

• Automation Studio: manage SQL queries to segment audiences and power marketing campaigns.

• Salesforce Flows: build and manage record-triggered and scheduled flows for Marketing Cloud Next.

• Mobile Studio: create and deploy MobilePush and MobileConnect SMS campaigns.

Additional responsibilities

• Configure API integrations to trigger email communications (triggered sends) using SSJS, AMPscript, REST and SOAP APIs.

• Develop advanced segmentation, reporting and analytics, and data configuration.

• Translate business and marketing challenges into well-designed solutions.

• Scope and drive the creation of digital solutions, email campaigns, email reporting and data integration.

• Build and maintain automated marketing campaign program flows, and conduct solution testing and validation.

• Keep pace with the rapidly developing Salesforce ecosystem.

• Keep the project team regularly informed of status and time estimates.

Qualifications

• Degree in Business, Engineering, Computer Science, or a related field, or equivalent practical experience.

• 5+ years of hands-on experience with the SFMC platform (Email Studio, Mobile Studio, Journey Builder, Automation Studio).

• Experience across multiple marketing platforms (SFMC, Account Engagement/Pardot, Marketing Cloud Next).

• Proficiency in HTML, CSS, and advanced AMPscript for email and web development.

• 3+ years of experience writing and troubleshooting complex SQL queries.

• Strong knowledge of APIs (REST/SOAP), data imports (SFTP), and architecture visualisation tools.

• Experience leading client workstreams and contributing to practice or portfolio development.

Certifications

Required (at least one):

• Salesforce Marketing Cloud Developer and/or Marketing Cloud Consultant

Preferred:

• Salesforce Certified Data 360 (Data Cloud) Consultant

• Salesforce Certified Marketing Cloud Email Specialist

• Salesforce Certified Marketing Cloud Account Engagement Consultant

• Salesforce Certified Platform App Builder (or Administrator), demonstrating Flow proficiency

Preferred experience

• Implementing and supporting Marketing Cloud Next

• Implementing and supporting Marketing Cloud Account Engagement

• Salesforce implementation

• Data 360 (formerly Data Cloud)

• Marketing Cloud Personalization

• Marketing Cloud Intelligence

• Google Analytics

• Campaign operations

Benefits and perks

• Full-time position

• Competitive salary

• Performance-related bonuses

• Private medical insurance with partner perks

• Pension

• 25-day annual holiday plus Bank Holidays

• Annual company offsite

• Salesforce certification reimbursement

• Professional development

• Social events

• Volunteer days

Diversity, equity and inclusion

At CloudMasonry, diverse perspectives drive innovation. We embrace candidates from all backgrounds and experiences to build a stronger, more inclusive team. You will find your place with us if you are passionate about problem-solving and collaboration.

Application process

After submitting your CV, you will receive an email invitation to complete an applicant assessment. This assessment helps us align your skills and attributes with the role. Candidates who do not complete the assessment will not be considered for the position.

Join CloudMasonry and take your Salesforce consulting career to the next level.