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About the role
Own Astelia's positioning, narrative, and differentiation for security audiences, translating technical capabilities into clear value propositions. Lead market research, thought leadership, sales and partner enablement, and product launches, while creating supporting content and materials.
What they look for
Requirements
Requires at least 6 years of B2B product marketing experience, including at least 3 years in cybersecurity; startup experience and exposure or vulnerability management experience are valued. Candidates should combine technical security knowledge with business communication skills, native-level English, effective use of AI, and a record of creating positioning adopted by sales teams.
Full description
About Astelia:
Astelia helps security teams dramatically reduce the volume of incidents generated by vulnerability management tools. We do this by building a deep, contextual understanding of our customers' networks, turning noise into signal and enabling security teams to focus on what truly matters. We're a small, fast-moving startup with great people who care about impact, craftsmanship, and each other.
About the role:
Exposure management is a crowded category full of similar-sounding claims. Your job is to make Astelia's technology and story shine. You'll own positioning, sales enablement and launches as a hands-on senior IC, working closely with product, sales, the founders and partners. We're looking for someone who brings original ideas to life.
What you'll do:
- Own Astelia's narrative and differentiation, with messaging for each persona, from CISO to vulnerability analyst.
- Turn technical capabilities like reachability analysis and attack-path mapping into sharp, accurate value propositions.
- Lead market and competitive research to understand buyers, track the landscape and keep the field equipped to win.
- Create thought leadership content, including blogs, articles and founder-bylined pieces, that shapes how the market thinks about exposure.
- Build sales and partner enablement: pitch narratives, battle cards, objection handling and proof-of-value materials.
- Lead launches end to end, and produce solution briefs and web copy.
- Use AI as a force multiplier across research, content and enablement, while your creativity and judgment set the bar.
Requirements
What you'll need:
- 6+ years in B2B product marketing, including 3+ in cybersecurity. Experience in exposure management or vulnerability management is a strong plus.
- Startup experience. You know how to build the plan and ship the asset at the same time.
- Technical depth to talk attack paths with a security architect and business impact with a CISO.
- Native-level English verbal and written skills.
- An AI-native way of working, with the judgment to know when your own craft has to lead.
- A track record of positioning that sales teams actually used, in competitive markets.
