About the role

The Product Marketing Manager will lead go-to-market strategies and product launches while creating compelling messaging to differentiate the platform. They will also act as the voice of the market by leveraging customer insights and competitive intelligence to influence product strategy.

What they look for

Product Marketing Go-to-Market Strategy B2B SaaS Product Launches Messaging and Positioning Competitive Intelligence Analyst Relations Customer Insights Sales Enablement Market Research Cross-functional Collaboration Value Propositions Storytelling Data Analysis Executive Communication

Requirements

Candidates must have 5-8+ years of B2B SaaS product marketing experience and a proven track record in leading cross-functional GTM initiatives. Exceptional storytelling, messaging skills, and the ability to commute to the Burlington, MA office weekly are required.

Full description

We're looking for a Product Marketing Manager to join our team:

Here's How You Can Drive Action That Matters

Top Outcomes:

Lead Product Launches & Go-to-Market Strategy: Develop and execute go-to-market strategies that drive successful product launches, customer adoption, and commercial growth.

Own Our Market Story: Create compelling messaging and positioning that differentiates L2L, resonates with manufacturers, and enables customer-facing teams to tell a consistent story.

Be the Voice of the Market: Turn customer insights, competitive intelligence, analyst relationships, and market trends into recommendations that help drive product strategy and business decisions.

What You'll Do:

Product Marketing Strategy

Partner closely with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research.
Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights.
Develop differentiated value propositions, personas, and messaging frameworks.
Define product narratives that simplify complex manufacturing challenges.
Manage analyst relationships and leverage market research to influence product direction.
Measure product marketing success through adoption, retention, customer value, and commercial performance.

Product Launches & Go-to-Market

Lead cross-functional go-to-market planning for new products, features, and enhancements.
Build launch strategies that drive awareness, adoption, and revenue.
Drive pricing, packaging, and commercialization initiatives that support business objectives.
Communicate product launches via webinars, social media and email to amplify value propositions.
Partner with Product, Marketing, Sales, and Customer Success to ensure successful execution.

Sales Enablement

Equip customer-facing teams with the messaging, tools, and content needed to win.
Develop sales collateral including battlecards, presentations, competitive comparisons, and product overviews.
Partner with Sales Enablement to deliver product training and competitive updates.
Voice of Customer & Market Intelligence
Build and manage Voice of Customer programs, including customer interviews and win/loss analysis.

What We're Looking For:

5–8+ years of Product Marketing experience in B2B SaaS.
Proven success leading product launches and cross-functional go-to-market initiatives.
Exceptional messaging, positioning, and storytelling skills.
Proven track record in analyst relations and amplifying company positioning and awareness
Experience conducting customer research, competitive analysis, and market intelligence.
Ability to influence product strategy through data, customer insights, and market trends.
Strong executive communication and cross-functional collaboration skills.
Experience in manufacturing, industrial software, or frontline workforce technology is a plus.

Preferred locations:

L2L practices a remote-first approach while offering office space in Burlington, MA. Due to the collaborative nature of this role, we are looking for someone who can commute to the Burlington, MA office 1x per week.

Our Values:

Our values are at the core of everything we do. We believe in collaboration because we’re better together. We embody a mindset of continuous improvement, bold thinking, curiosity, and adapting with purpose. We take ownership by stepping up, taking responsibility, and driving results. And we lead with positivity, supporting ourselves and each other. Interested in seeing our values in action?

More About Us:

L2L’s Connected Manufacturing Operations platform unifies people, machines, and

workflows across the factory to help manufacturers in real time detect, dispatch, resolve,

and prevent disruptions that traditional MES and CMMS tools do not address.

Backed by M33 Growth, we're helping manufacturers stabilize, standardize, and optimize operations through the L2L Method: a proven three-step blueprint deployed across hundreds of sites to minimize barriers to productivity and drive continuous improvement.