Publishing Manager – Product & Growth
CrazyLabs Berlin, Germany
Mobile Gaming Apps · 201-500 employees
About the role
You will collaborate with external studios to improve game performance, player experience, and monetization through data-driven product iterations. Additionally, you will track milestones, analyze KPIs, and guide experiments to ensure the success of multiple mobile game titles.
What they look for
Requirements
Candidates must have 3+ years of experience in mobile game product management, publishing, or production with a strong understanding of F2P metrics. Proficiency in data analysis, monetization strategies, and effective communication with external teams is essential.
Benefits
Full description
With more than 8 billion downloads, CrazyLabs is a leading publisher of casual and hybrid-casual games.
We have proven that real success comes from staying ahead with the latest technology, having fun with what we do, and building excellent teams. That’s where you come in!
We’re looking for a Publishing Manager – Product & Growth to help turn promising mobile games into stronger, scalable products.
You’ll work closely with external studios and our internal teams, using product thinking, player data, and structured iteration to improve game performance and player experience.
If you are:
- Experienced in mobile game product, publishing, or production
- Comfortable digging into KPIs and understanding why players stay, leave, progress, or monetize
- Strong at turning data and observations into clear product actions
- Confident giving direct and actionable feedback to studios
- Comfortable owning several games and priorities at once
- Analytical, hands-on, fast-moving, and high-ownership
Then you might be a great match for CrazyLabs.
As a Publishing Manager, you will:
- Work with studios to improve gameplay, player experience, and performance
- Analyze KPIs, player behavior, gameplay, and market benchmarks
- Turn insights into clear priorities and product recommendations
- Help improve progression, economy, monetization, content, and level design
- Guide experiments, A/B tests, and product iterations
- Collaborate with Analytics, QA, Creative, UA, and Product
- Track milestones, risks, decisions, and performance across multiple games
Requirements
What we’re looking for:
- 3+ years in mobile game product management, publishing, or game production
- Strong understanding of F2P KPIs, retention, engagement, and player behavior
- Experience improving games through data and product iteration
- Good understanding of monetization, economy, progression, content pacing, and level design
- Experience working with external studios or distributed teams
- Strong communication and stakeholder management skills
- High ownership and excellent follow-through
- Strong written and verbal English
- Hybrid-casual, puzzle, idle, arcade, or casual experience; A/B testing and analytics tools such as Tableau; hands-on level design or player progression experience.
CrazyLabs commitments
Employee benefits are part of our love language. Enjoy substantial benefits, including maternity support, health coverage, annual team trips, global holiday celebrations and presents, birthday and job anniversary gifts — and so, so much more!
Remote but not alone. While you enjoy the flexibility of a remote position, we make sure you always feel part of our Crazy team. From your first day at CrazyLabs, you’ll be supported by an experienced People team to ensure your integration and journey are at the highest level.
Our approach to AI. At CrazyLabs, AI isn’t scary, and it isn’t a buzzword. We’ve assembled an AI Lead team dedicated to teaching, training, and helping all Crazies stay ahead of the curve and use AI smartly. CrazyLabs is an AI slop-free zone.
The Future is Crazy, Join the Lab!
