Product Manager - Digital Engagement

Responsibilities include but are not limited to:

• Own product strategy and roadmap, aligning initiatives to business goals, customer needs, and performance insights.

• Manage end-to-end digital experiences, identifying and prioritizing improvements that enhance usability, conversion, engagement, and efficiency.

• Define and track key performance metrics (e.g., adoption, conversion, activation, engagement, satisfaction) and use data to inform decisions.

• Leverage data and AI-driven insights to identify opportunities for personalization, automation, and improved customer outcomes.

• Translate business needs into product requirements, including user stories, acceptance criteria, and backlog prioritization.

• Partner with technology and design teams to deliver high-quality, scalable solutions in an agile environment.

• Drive ongoing optimization, including experimentation (A/B testing), iterative improvements, and continuous learning.

• Collaborate across stakeholders to ensure alignment with business, regulatory, risk, and operational requirements.

• Act as the voice of the customer, ensuring solutions are intuitive, integrated, and aligned to customer expectations.

• Evaluate emerging technologies, including AI and automation capabilities, to enhance product functionality and operational efficiency.

• Monitor product performance post-launch, identifying issues, risks, and opportunities to improve outcomes.

Qualifications

Required Skills:

• Ability to prioritize and manage workflow.

• Ability to work in a team environment.

• Ability to build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively and demonstrate high integrity.

• Be an expert with respect to the competition.

• Demonstrate the ability to interact and cooperate with all company employees.

• Excellent written and verbal communication skills.

• Expertise using Microsoft Office applications.

Required Experience:

• High School or GED and a minimum of 5 years in product management, product development or product ownership.

Demonstrated experience managing end-to-end product lifecycle.

Preferred Experience:

• Business degree in Business, Design, Technology, or related field.

• Background in service design, journey mapping, or design systems.

• Familiarity with AI-enabled products and responsible AI design principles.

• Experience working across digital and assisted channels.