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Brady Corporation

Global Product Manager, PWID

Brady Corporation Glendale, Wisconsin, United States

Manufacturing · 5,001-10,000 employees

5 h ago
product-manager Senior (5-10 yrs) Full-time United States
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About the role

The Global Product Manager is responsible for the full lifecycle strategy, long-term market competitiveness, and P&L health of the Industrial Benchtop Label Printing portfolio. They will drive new product roadmaps, manage cross-functional teams, and oversee go-to-market commercial strategies.

What they look for

Product Lifecycle Management Market Strategy P&L Management Roadmapping Market Research Business Planning Pricing Strategy Go-to-Market Strategy Demand Planning Cross-functional Leadership Product Requirements Documentation Competitive Analysis Supply Chain Management Value Proposition Sales Enablement

Requirements

Candidates must possess strong skills in market research, strategic roadmapping, and business planning to guide engineering and sales teams. The role requires experience in managing multi-generational product lines and maintaining executive alignment across global business units.

Full description

We are seeking a Global Product Manager, who is accountable for the full product lifecycle strategy, long-term market competitiveness, and overall P&L health of our Industrial Benchtop Label Printing portfolio from cradle-to-grave. Operating at the intersection of market strategy, technology, and finance, this Global Product Manager uncovers universal customer problems and establishes multi-year new product roadmaps that drive sustainable competitive advantage. 

Qualifications

  • Market Strategy & Research: Uncover critical customer pain points, quantify market size (TAM/SAM), analyze competitive dynamics, and synthesize regional regulatory standards.
  • Roadmapping & Innovation: Define 3–5 year strategic product roadmaps, drive front-end discovery, and evaluate buy vs. build vs. partner opportunities.
  • Requirements & Design Validation: Author precise MRDs and PRDs using detailed personas, workflows, and real-world use cases to guide engineering and testing.
  • Portfolio & Lifecycle Management: Oversee multi-generational product lines, maintain P&L accountability, and drive growth through legacy migrations and upgrades.
  • Business Planning & Pricing: Build capital expenditure business cases, establish global value-based pricing structures, and track overarching business KPIs.
  • Go-to-Market & Commercial Strategy: Develop GTM launch playbooks, build overarching value propositions, and author high-impact sales tools like battlecards and ROI calculators.
  • Operations & Demand Planning: Partner with supply chain teams to build master demand forecasts, mitigate component obsolescence, and manage dual-sourcing.
  • Cross-Functional Leadership: Maintain executive alignment and drive communication across global leadership, regional business units, and engineering teams.

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