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Bank of China (Hong Kong) Limited

Retail Banking Product Manager, Unsecured Lending

Bank of China (Hong Kong) Limited

Banking · 10,001+ employees

3 d ago
product-manager Mid (2-5 yrs) Full-time
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About the role

The Product Manager will launch marketing campaigns for personal loan products and formulate segmentation strategies to optimize customer acquisition and cross-selling. They will also conduct market research and ensure all initiatives comply with regulatory requirements and internal policies.

What they look for

Marketing Product Management Unsecured Lending Customer Acquisition Customer Retention Media Planning Marketing Budget Control Segmentation Strategies Customer Analytics Cross-selling Market Research Competitor Analysis Business Development Regulatory Compliance Analytical Skills Business Mindset

Requirements

Candidates must hold a degree in Marketing, Business, Economics, Finance, or a related field. At least 3 years of relevant experience in the banking or marketing industry is required, along with strong analytical skills.

Full description

Responsibilities:

  • Launch marketing campaigns to promote Personal Loan products for customer acquisition and retention
  • Work closely with internal and external stakeholders on advertising and promotions, including media planning, campaign effectiveness tracking, marketing budget control, etc
  • Formulate segmentation strategies based on customer analytics to deepen penetration into existing customer base and optimize cross-selling opportunities
  • Conduct market research and competitors’ analysis to understand customer needs and market dynamics; propose and implement initiatives to uplift market competitiveness and loan brand image
  • Liaise with business partners to expand customer acquisition network; work on new projects or initiatives to uplift business performance
  • Ensure compliance with external regulatory requirements and internal policies

Requirements:

  • Degree holder of Marketing, Business Administration, Economics, Finance or related disciplines
  • At least 3 years’ relevant experience in banking or marketing industry, solid experience on marketing and/or retail lending business is preferred
  • Possess strong business mindset and analytical skills

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