Data Analyst

Data Analyst

About the job

As Data Analyst - AI Tagging & Analytics Enablement within our Web Analytics & AI Insights team, you'll support the day-to-day implementation of analytics and media tracking tags using AI-assisted tools, making tagging work faster and more consistent. You'll be the go-to contact for General Medicine (GenMed) website analytics demand, performing analysis, implementing media tagging, and building dashboards that give stakeholders self-service visibility into performance. Ready to get started?

 

This role sits within Sanofi's Digital organization, embedded in the Web Analytics Center of Excellence (COE) — a team dedicated to scaling data-driven decision-making across a global portfolio of 400+ websites. You'll work at the intersection of analytics execution, AI-assisted tooling, and cross-functional collaboration, supporting both GenMed brand teams and the broader digital analytics community.

 

About Sanofi

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

 

Main responsibilities

• GenMed Demand Intake Support (~10%): Serve as the day-to-day point of contact for GenMed website analytics and media tagging requests — triaging incoming demand, performing the underlying data analysis to size and prioritize requests, implementing media tagging (including UTMs and campaign parameters via Google Tag Manager), and building and maintaining dashboards that give GenMed brand and marketing stakeholders self-service visibility into performance.
• AI-Assisted Tag Implementation (~35%): Implement analytics and media tracking tags via Google Tag Manager (GTM) in line with defined taxonomy and governance standards; use and help refine AI Tagging Agent natural-language-to-tag workflows; run quality checks on agent-generated tags before publication; and support tagging rollouts across the broader site portfolio alongside the wider team.
• AI-Assisted Performance Analysis & Reporting (~35%): Use AI-assisted reporting tools to answer stakeholder questions about web and digital media performance; pull and organize data from Google Analytics 4 (GA4), BigQuery, and Power BI to support recurring and ad hoc reporting; summarize performance trends and flag anomalies for review; and contribute to documentation of AI-assisted analysis workflows for reuse across brands.
• Governance & Collaboration (~20%): Follow the team's GTM tagging taxonomy and naming conventions, flagging inconsistencies for correction; coordinate with Privacy & Consent and AI Insights workstreams on tagging that touches consent or data governance; participate in training on new AI tagging and analysis tools; and maintain clear working documentation of requests handled and issues resolved.

 

About you

Education

• Bachelor’s degree in data analytics, Digital Marketing, Computer Science, Information Systems, Statistics, or a related field.

Experience

• 1–3 years of experience in web analytics, digital marketing, or data analysis.

• Working familiarity with Google Analytics 4 and Google Tag Manager (implementation-level, not necessarily architecture-level).

• Exposure to campaign/media tagging concepts (UTMs, tracking parameters) is a plus.

• Comfort picking up new tools quickly, including AI-assisted or agent-based workflows.

• Ability to manage multiple incoming requests and prioritize under guidance from senior team members.

 

Technical Skills

Skill - Level

SQL & BigQuery -Intermediate

Javascript, HTML - Foundational

Data Modeling - Foundational

Data Visualization Tools - Intermediate

Claude Code - Intermediate

 

Functional Skills

Skill - Level

Data Analytics - Intermediate

Data Quality - Intermediate

Data Management - Foundational

 

Transversal Skills

Skill - Level

Business Acumen - Foundational

Communication - Intermediate

Decision Making - Foundational

 

Other Skills

Skill - Level

Professional Collaboration - Intermediate

 

Preferred Qualifications

• Hands-on exposure to AI/LLM-based tools or agent workflows (e.g. prompt-based reporting, AI tagging assistants).
• Familiarity with pharmaceutical or healthcare industry digital analytics.
• Google Analytics or GTM certification.
• Experience with UTM/QR governance platforms and campaign tracking standards.
• Prior exposure to a demand-intake or ticketing process supporting multiple brand stakeholders.

Have you been selected for an interview and need support for your preparation?

The EBRG Gender+ in Iberia can offer you a 90-Minutes session with one of our internal Coaches.

For more information about the Program, you can write to us at gender_iberia@sanofi.com

Pursue Progress. Discover Extraordinary.

Join Sanofi and step into a new era of science - where your growth can be just as transformative as the work we do. We invest in you to reach further, think faster, and do what’s never-been-done-before. You’ll help push boundaries, challenge convention, and build smarter solutions that reach the communities we serve. Ready to chase the miracles of science and improve people’s lives? Let’s Pursue Progress and Discover Extraordinary – together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status or other characteristics protected by law.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

The salary range for this position is :€43,600.00 - €65,400.00Final compensation will be determined based on demonstrated experience, skills, location, and other relevant factors. Employees may be eligible to participate in Company employee benefit programs.