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dentsu

Salesforce Pardot Specialist

dentsu pune, Maharashtra, India

Business Consulting and Services · 10,001+ employees

Yesterday
salesforce Senior (5-10 yrs) Full-time India
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About the role

You will manage the marketing automation platform and its integration with Salesforce to drive lead generation and nurturing. Additionally, you will build landing pages, execute email campaigns, and train business users on platform features.

What they look for

Salesforce Pardot Marketing Automation Salesforce Lead Scoring Lead Grading UTM Tracking HTML CSS Email Deliverability Landing Page Design Data Analysis Campaign Management Segmentation CRM Integration Technical Training

Requirements

Candidates must have at least 5 years of hands-on experience with Pardot or Marketing Cloud Account Engagement. Proficiency in Salesforce objects, basic HTML/CSS, and email compliance is required.

Full description

Job Description:

Marketing Account Engagement (Pardot) Specialist

About the Role

You own our marketing automation platform and its connection to Salesforce. You build the pages, emails, and automations that generate and nurture leads, keep the data clean, and train marketers to use the tools well.

Responsibilities

  • Build and maintain landing pages and forms; run A/B tests.
  • Set up and maintain lead scoring, grading, and UTM tracking; report on engagement and campaign performance.
  • Build and run nurture programs, drip campaigns, and triggered emails, including segmentation and deliverability.
  • Own the Pardot-Salesforce connector: field mapping, sync settings, and sync error resolution.
  • Train business users on core features and maintain simple how-to documentation.

Must Have

  • 5+ years of hands-on experience administering Pardot or Marketing Cloud Account Engagement.
  • Working knowledge of Salesforce objects (Leads, Contacts, Accounts, Campaigns).
  • Basic HTML and CSS for landing pages and email templates.
  • Understanding of email compliance and deliverability.
  • Ability to turn engagement data into clear recommendations and explain them to non-technical users.

Good to Have

  • Salesforce Administrator or Pardot Specialist certification.
  • Experience with multi-touch attribution or a second marketing automation platform.

Location:

DGS India - Pune - Indiqube Orchid

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

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