Sales Engineer (Northern California)
BALLUFF INC Sacramento, California, United States · $105K–$120K/yr
Automation Machinery Manufacturing · 1,001-5,000 employees
About the role
The Sales Engineer will drive strategic growth by delivering automation solutions to key accounts and building value-driven relationships with stakeholders. They will collaborate with internal teams to present technical solutions and communicate the total cost of ownership advantages to customers.
What they look for
Requirements
Candidates must possess a bachelor's degree and 4–6 years of experience in industrial automation sales. The role requires strong negotiation skills, technical proficiency in plant-floor automation, and the ability to travel extensively within the assigned territory.
Benefits
Full description
Job DetailsJob Location: N. Cali - Sacremento, CA 95823Position Type: Full-TimeEducation Level: 4 Year DegreeSalary Range: $105,000.00 - $120,000.00 Salary/yearTravel Percentage: Up to 50% Job Shift: DayJob Category: Sales EngineeringBalluff is a global leader in sensor technology and industrial automation. We are committed to helping our customers improve efficiency, reduce downtime, and advance digitalization through innovative automation solutions. Join a company where your ideas matter and your impact is real. Position Summary As a Sales Engineer at Balluff, you will be responsible for driving strategic growth by delivering automation solutions to key accounts. You’ll develop and maintain strong, value-based relationships across customer organizations while promoting Balluff’s comprehensive portfolio of industrial sensor and automation products. Territory: Northern California & Nevada Industry/Products: Semiconductor, automotive, medical / scientific; Prox sensors, Network blocks, cables, photoelectric sensors and RFID What You’ll Do Execute strategic sales plans to generate consistent growth within your assigned account base Build value-driven relationships with customer stakeholders—from engineering and operations to executive leadership Present automation solutions that address customer challenges and generate measurable cost savings Use customer insights to tailor Balluff’s solutions and enhance competitive positioning Leverage appropriate distribution and fulfillment channels to maximize value and efficiency Collaborate globally with internal teams (engineering, sales, business development, marketing, and executive leadership) to support customer initiatives Communicate Balluff’s total cost of ownership advantages through compelling presentations and technical discussions Stay informed on competitor offerings and market dynamics to differentiate Balluff’s solutions Accurately track customer interactions and opportunities using SAP, CRM, and Business Warehouse tools Why Join Balluff? Competitive base salary + incentive program Company vehicle Comprehensive benefits package (medical, dental, vision, 401(k) match) Paid time off and holidays Training, development, and advancement opportunities Collaborative, innovative work environment Balluff is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. QualificationsWhat You Bring Bachelor’s degree and 4–6 years of industrial automation sales experience Strong “hunter/qualifier” sales profile with a track record of winning complex, high-level negotiations In-depth understanding of plant-floor automation systems and architectures Proficient in Microsoft Office and virtual collaboration tools (MS Teams, Zoom, etc.) Excellent written, verbal, and presentation skills Ability to work both independently and as part of a team Willingness and ability to travel extensively within the assigned territory Must reside within the territory (Walnut Creek, Vallejo, Sacramento, Stockton, Tracy, or Modesto area)
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