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BukuWarung

Sr Product Manager - Growth & User Experience

BukuWarung Special capital Region of Jakarta, Java, Indonesia

Technology, Information and Internet · 201-500 employees

Oct 01
product-manager Senior (5-10 yrs) Full-time Indonesia
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About the role

The Senior Product Manager will define and execute growth strategies to improve merchant retention, activation, and engagement. They will also lead cross-functional teams to implement data-driven UX improvements and establish key performance indicators.

What they look for

Product Management Growth Strategy A/B Testing User Experience Data-Driven Decision Making Cohort Analysis Funnel Metrics User Research Agile Methodologies Stakeholder Management Fintech Retention Strategy Activation Strategy Product Roadmap Amplitude Mixpanel

Requirements

Candidates must have at least 5 years of product management experience, with a minimum of 2 years specifically in growth or user engagement. Proficiency in A/B testing, cohort analysis, and experience within the fintech or payments sector is highly preferred.

Full description

Key Responsibilities

  • Own Growth Strategy: Define and execute the product strategy for merchant retention, activation, and engagement across all BukuWarung products
  • Build Experimentation Culture: Establish A/B testing frameworks, define experiment roadmaps, and drive a culture of data-driven decision making
  • Drive User Experience Improvements: Identify friction points in merchant journeys and prioritize UX improvements with measurable impact
  • Define Success Metrics: Establish and own growth KPIs including retention rate, activation rate, and user engagement metrics
  • Cross-Functional Leadership: Partner with Data, Marketing, and Business teams to align growth initiatives with company goals
  • User Research: Understand merchant needs, pain points, and behaviors to inform product decisions

Qualifications

  • 5+ years of product management experience, with at least 2 years focused on growth, retention, or user engagement
  • Experience in fintech, payments, or financial services is strongly preferred
  • Experience with consumer or SMB products (B2C or B2B2C) in SEA markets
  • Proven track record of running A/B tests and experiments with measurable business impact
  • Strong analytical skills — comfortable with cohort analysis, funnel metrics, and data-driven prioritization
  • Experience with experimentation platforms (e.g., Amplitude, Mixpanel, internal tools)
  • Ability to work autonomously — define own roadmap, set priorities, and drive execution with minimal direction
  • Excellent communication skills — can influence stakeholders and present to leadership
  • Strong user research skills — comfortable conducting interviews, usability tests, and synthesizing findings into actionable insights
  • Experience in agile methodologies

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