Senior Data Analyst, Marketing Analytics (Organic & Brand)

Most money apps talk at you. Cleo talks back ✨

We're not building another finance app. We're building the world's first AI financial assistant, one that actually understands your money and makes you better at it, and we're changing the world's relationship with money in the process 💰 For everyone, whatever their background or balance.

The proof: profitable, fast-growing, a unicorn with over $300M in ARR, and millions of people who now feel differently about their money.

We love original thinkers who challenge the status quo. We move fast, tell the truth, and there's nowhere to hide from good work here. If that excites you more than it scares you, you'll fit right in.

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Meet the team 👥

Here at Cleo, we have ~70 Data Scientists (Product Analysts) working embedded into our Pillars ✨ They stay connected and share knowledge consistently through monthly meetings and slack channels to scale approaches and ensure everyone learns in the same way. They thrive through clear communication with their squad and stakeholders to influence product or company decisions, being that bridge between the non-tech and technical sides of the team. We have deeply structured data and a great experimentation culture using StatSig for all analysts to dive into!

 

About the Role ✍️

We're hiring a Senior Data Scientist for Cleo's Marketing Analytics team (Organic + Brand), to build the measurement, attribution, and performance frameworks that grow organic and brand-led acquisition beyond paid. You'll be responsible for building the SEO measurement from scratch and defining how Cleo measures the emerging GEO channel, partnering closely with organic, brand, PMM, and growth leadership as well as:

• Analyse performance across SEO, ASO, organic social, and other owned/earned channels, building foundational measurement frameworks with clear KPIs and diagnostics

• Build Cleo's SEO measurement from the ground up and define how we measure and grow visibility in GEO, an emerging channel we want to lead on

• Identify opportunities to grow organic contribution and reduce paid dependency through content, distribution, and optimisation

• Partner with Brand and Product Marketing to measure the impact of major launches and campaigns, defining mid-funnel and brand metrics (awareness, consideration, engagement) and connecting them to downstream outcomes via causal methods

• Contribute to cross-channel attribution frameworks spanning brand and performance activity, and demonstrate the incrementality of brand marketing

• Design, run, and interpret experiments across organic and brand — from content/SEO tests to geo-lift and regional holdout experiments

• Conduct cohort and funnel analyses to understand user behaviour from organic entry through to long-term value

• Surface strategic insights and clear recommendations on where to invest, what to change, and what to stop

• Act as a thought partner to Organic, Brand, Product Marketing, and Growth leadership on strategy, roadmaps, and investment decisions

• Present insights and recommendations clearly to non-technical stakeholders, turning complex analysis into actionable decisions

What we're looking for 🕵️

• 3+ years’ experience in marketing or growth analytics, with significant time spent on organic and/or brand channels for B2C or subscription products, with hands-on organic experience preferred.

• Strong SQL skills; comfortable exploring, transforming and validating large datasets independently.

• Hands-on analytics experience with organic or owned channels (e.g. SEO/ASO, organic social, content).

• Exposure to brand or upper-funnel measurement is a strong plus.

• Practical experience with experimentation (e.g. A/B tests, holdouts, geo-lift or SEO tests) and interpreting results for non-technical stakeholders.

• Experience with funnel and cohort analysis, and comfort working with mid-funnel metrics (engagement, consideration, intent) as well as revenue outcomes.

• Strong commercial judgement: able to connect organic and brand metrics to acquisition efficiency, retention, LTV and profitability.

• Ability to communicate complex analysis simply, with clear narratives and recommendations.

• Nice to have: hands-on SEO/ASO or social/content analytics experience, Python or R for advanced analysis, and understanding of brand measurement (brand lift, tracking, causal inference)

• Nice to have: experience shifting acquisition mix from paid to organic/owned or building new programs from scratch, background in consumer fintech or high-growth subscription apps, and awareness of (or appetite to pioneer) GEO measurement

What we offer

We offer benefits package built to support you in and out of work. Benefits vary by country 🌍 and include meaningful equity, comprehensive health, dental and vision insurance, mental health support, a paid one-month sabbatical after four years, a learning and development platform, pension or retirement contributions, and location-specific leave entitlements.

For the full breakdown on what's available in your location, visit our Candidate Hub 👈

What Matters

Cleo's mission is to change the world's relationship with money. We can't do that without building a brilliant, genuinely diverse team - and making sure our hiring process gives everyone a fair shot, running a fair and transparent recruitment process in which every candidate is considered on their metris.

We're glad to make reasonable adjustments at any stage of the process. If there's anything we can do to support you in showing us your best, please let your recruiter or one of the team know.

We may use AI-assisted tools during the recruitment process to take support the team in different ways like taking notes or referring back to conversations. They do not replace the team and all applications are reviewed by a Cleo employee thoroughly!