Product Marketing Manager Radar
Infineon Shanghai, Shanghai, China
Semiconductor Manufacturing · 10,001+ employees
About the role
Own regional product marketing, go-to-market strategy, and business growth for the 77 GHz automotive radar portfolio. Manage the opportunity pipeline, forecasts, and cross-functional collaboration to drive product adoption and launch readiness.
What they look for
Requirements
Requires a bachelor's degree or higher and at least three years of experience in automotive semiconductor marketing or technical sales. Candidates must possess a solid understanding of radar system architectures and be fluent in both Mandarin and English.
Benefits
Full description
Product Marketing Manager Radar
Your roleKey responsibilities in your new role
- Own regional product marketing, go-to-market strategy and business growth for IFX’s 77 GHz automotive radar portfolio and scalable platform solutions in GC.
- Maintain a thorough understanding of the portfolio, roadmap, customer requirements and competitive landscape, and translate regional insights into input for product definition, roadmap priorities and launch planning.
- Develop regional pricing strategies, customer quotation recommendations, product positioning and value propositions.
- Manage the opportunity pipeline, forecasts and growth plans, and work with relevant Product Lines and cross-functional teams to drive opportunities from product introduction and evaluation through customer adoption.
- Coordinate product availability and launch readiness, and identify and resolve technical, commercial, quality, supply and timing issues affecting the business.
Your profileQualifications and skills to help you succeed
- Candidates should have a bachelor’s degree or above in a relevant discipline and at least three years of experience in automotive semiconductor marketing, product management, business development or technical sales, preferably with hands-on experience in 77 GHz automotive radar.
- Requirements include a solid understanding of radar products, system architectures and key technical trade-offs; familiarity with GC customers and competitors; and strong skills in market analysis, product positioning, pricing, forecasting and cross-functional coordination.
- Fluent Mandarin, excellent written and spoken English, and willingness to travel within GC are required.
#WeAreIn for driving decarbonization and digitalization.As a global leader in semiconductor solutions in power systems and IoT, Infineon enables game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT. Together, we drive innovation and customer success, while caring for our people and empowering them to reach ambitious goals. Be a part of making life easier, safer and greener.Are you in?We are on a journey to create the best Infineon for everyone.
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Crystal.Wei@infineon.cn
