WordPress Developer - Digital Growth

Role Overview

We are looking for a technically versatile WordPress Developer who goes beyond basic web development. This role sits at the intersection of web engineering, AI-assisted content production, and digital marketing execution. You will own the technical layer of Elaris's digital presence - from high-converting landing pages to booking integrations, CRM connectors, and performance-optimised web assets.

Key Responsibility Areas (KRAs)

1. WordPress Development and Site Management

• Build, maintain, and optimise WordPress websites across

all four Elaris branches

• Manage themes, plugins, page builders (Elementor / Divi),

and custom templates

• Ensure site speed, Core Web Vitals scores, and mobile

responsiveness are consistently high

• Handle staging environments, backups, and version control

(Git)

• Maintain uptime, security hardening, SSL, and server-side

configurations

2. Landing Page Development

• Design and build high-converting campaign landing pages

for services including bridal, hair, nails, and seasonal promotions

• Translate marketing briefs into fully coded HTML/CSS

pages with pixel-perfect execution

• A/B test landing page layouts in coordination with the

marketing team

• Integrate UTM tracking, Meta Pixel, Google Tag Manager,

and conversion events on all pages

3. AI-Assisted Development and Content Production

• Use AI tools (ChatGPT, Claude, GitHub Copilot, etc.) to

accelerate HTML, CSS, and PHP code generation

• Generate and optimise AI images using tools such as

Midjourney, Adobe Firefly, or DALL-E for landing pages, banners, and promotional assets

• Stay current with AI tooling that can reduce production

time and improve output quality

• Ability to prompt-engineer effectively for both code and

visual generation tasks

4. PHP Development and Custom Functionality

• Write and maintain custom PHP scripts for WordPress

functionality

• Build or customise plugins for booking systems (Amelia,

Fresha), forms, and data handling

• Debug server-side issues, resolve conflicts between

plugins, and optimise database queries

• Handle .htaccess, cPanel/WHM configurations, and server

error resolution

5. API Integration and Third-Party Connectivity

• Integrate and maintain APIs including Meta

(Facebook/Instagram), Google Ads, WhatsApp Business, CRM platforms, and booking tools

• Connect marketing and operational platforms using Zapier,

Make (Integromat), or direct REST/Webhook implementations

• Support the WhatsApp AI booking agent (Layla) with any

web-layer integrations via respond.io

• Maintain data flow integrity between WordPress, CRM, and

reporting dashboards

6. UI/UX Design and Visual Execution

• Apply UI/UX principles to all web assets - wireframing,

layout hierarchy, typography, and colour consistency aligned with the Elaris brand

• Use tools such as Figma or Adobe XD to prototype pages

before development

• Ensure all designs meet luxury brand standards

appropriate for a premium salon audience in Dubai

• Maintain visual consistency across desktop and mobile

touchpoints

7. SEO Technical Foundation

• Implement on-page and technical SEO including schema

markup, canonical tags, XML sitemaps, and robots.txt

• Optimise images, lazy loading, and caching configurations

for performance

• Support the marketing team with landing page SEO

alignment for paid and organic campaigns

8. Performance Tracking and Analytics Setup

• Set up and maintain GTM containers, GA4 properties, and

conversion tracking across all pages

• Configure Meta Pixel events, Google Ads conversion tags,

and custom event triggers

• Provide technical support for attribution and campaign

performance reporting

9. Email and CRM Technical Support

• Build and maintain HTML email templates for WhatsApp

blast campaigns and CRM communications

• Support integrations between WordPress and email/CRM

platforms (HubSpot, Brevo, Mailchimp, etc.)

• Assist with lead capture forms, webhook routing, and data

pipeline configuration

10. Collaboration and Turnaround

• Work closely with the Head of Marketing to execute

campaign assets under tight deadlines

• Independently manage task queues across multiple

simultaneous projects

• Document all builds, integrations, and configurations for

internal knowledge management

Requirements

Skills and Experience

• 3 to 5 years of hands-on WordPress development experience

• Strong proficiency in PHP, HTML5, CSS3, JavaScript, and

jQuery

• Demonstrated experience with API integrations (REST,

Webhooks, OAuth)

• Hands-on experience using AI tools for code generation

and image creation

• Solid UI/UX design sense with portfolio evidence

• Familiarity with GTM, GA4, Meta Pixel, and conversion

tracking

• Experience with booking or appointment systems is a

strong advantage

• Ability to work independently in a fast-paced marketing

environment

Preferred Qualifications

• Prior experience in a beauty, wellness, hospitality, or

luxury retail brand

• Knowledge of Arabic language (an advantage, not a

requirement)

• Familiarity with respond.io, Fresha, Amelia, or similar

platforms

• Experience working with performance marketing teams

Benefits

What We Offer

• Competitive salary based on experience

• Work at the heart of a growing luxury salon group across

Dubai

• Direct collaboration with senior marketing leadership

• Exposure to cutting-edge AI tools and marketing

technology