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21sunpassion & Sunsusolution

CRM & Delivery Section Manager

21sunpassion & Sunsusolution Bangkok, Thailand

Food and Beverage Services · 201-500 employees

3 h ago
Mid (2-5 yrs) Full-time Thailand
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About the role

The CRM & Delivery Section Manager will develop and execute CRM strategies to enhance customer retention, loyalty, and lifetime value across online and offline channels. They will also manage loyalty programs, oversee customer data, and collaborate with cross-functional teams to optimize promotional campaigns and food delivery platform partnerships.

What they look for

CRM strategy Customer segmentation Lifecycle marketing Data analysis Loyalty program management Subscription management Campaign planning A/B testing Performance optimization Customer lifetime value Digital marketing Food delivery platform strategy Cross-functional coordination KPI tracking Retail management Franchise management

Requirements

Candidates must hold a bachelor's degree or higher in Marketing, Business Administration, or Data Analytics. The role requires 3–5 years of experience in CRM, loyalty programs, or customer data management, with a strong preference for backgrounds in retail, F&B, or franchise operations.

Benefits

Group health insurance Group life insurance Accident insurance Annual health check-up Provident fund Long service award Annual salary increment Annual performance bonus Special interest rates for home loans Staff uniform Get-well gift baskets Financial assistance Employee discount Psychological counseling services Travel reimbursement Per diem

Full description

1. CRM Strategy Development

  • Define and execute CRM strategies to improve customer retention, repeat purchases, and overall customer lifetime value (CLV).
  • Develop customer segmentation and lifecycle marketing strategies tailored to different customer groups.
  • Build a CRM roadmap that supports both offline (stores) and online sales growth.

2. Loyalty & Subscription Program Management

  • Manage and continuously enhance the company membership and subscription card programs.
  • Design benefits, reward mechanisms, and promotional campaigns to drive loyalty and repeat visits.
  • Utilize customer behavior data to implement personalization strategies and targeted offers.

3. CRM System & Customer Data Management

  • Oversee the utilization and ongoing development of the company CRM system to meet business needs.
  • Consolidate and manage customer data from all touchpoints (POS, app, website, and delivery platforms).
  • Conduct data analysis to identify customer behavior trends, purchase patterns, and product preferences.

4. Campaign Planning & Execution

  • Plan and execute CRM-driven campaigns via channels such as LINE, SMS, email, app push notifications, and other digital touchpoints.
  • Develop tactical and seasonal campaigns to stimulate short-term sales and long-term engagement.
  • Conduct A/B testing and performance optimization for continuous campaign improvement.

5. Food Delivery Platform Partnership Strategy

  • Develop CRM-related promotional strategies in collaboration with food delivery platforms (e.g., Grab, LINE MAN, etc.).
  • Work with platform partners to design attractive promotions that drive customer acquisition and incremental sales.
  • Analyze platform performance and optimize promotional strategies accordingly.

6. Cross-Functional & Franchise Coordination

  • Collaborate closely with Marketing, Operations, and Franchise teams to ensure CRM initiatives are effectively executed across all branches.
  • Support franchise partners in understanding and utilizing CRM tools and promotions.
  • Align CRM activities with in-store promotions, POS systems, and customer data collection processes.

7. Performance Tracking & Optimization

  • Monitor CRM KPIs such as member growth, redemption rate, repeat purchase rate, CLV, and campaign ROI.
  • Prepare analytical reports with actionable insights and improvement recommendations.
  • Continuously identify new opportunities to increase customer engagement and conversion.

Job Specification

  • Thai Nationality Only.
  • Bachelors degree or higher in Marketing, Business Administration, Data Analytics, or related fields.
  • 3–5 years of experience in CRM, Loyalty Programs, or Customer Data Management.
  • Strong expertise in CRM systems, customer segmentation, and lifecycle marketing.
  • Proven ability to execute CRM campaigns and analyze KPIs (CLV, repeat rate, ROI).
  • Experience in Retail, F&B, Franchise, or Food Delivery platforms is a strong advantage.

Employee Benefits :

  • Group Insurance (Group health & life insurance)
  • Accident Insurance
  • Annual Health Check-up
  • Provident Fund
  • Long Service Award (Service year rewards)
  • Annual Salary Increment (Annual salary review)
  • Annual Performance Bonus
  • Special Interest Rates for Home Loans
  • Staff Uniform (For specific positions)
  • Get-well Gift Baskets (Hospitalization visit gifts)
  • Financial Assistance/Compassionate Grants (e.g., weddings, funerals, etc.)
  • 30% Employee Discount on BEARHOUSE products
  • Psychological Counseling Services (Mental health support)
  • Travel Reimbursement (For off-site assignments)
  • Domestic and International Per Diem (Travel allowance)