Product Marketing Manager (CRM Marketing)
inDrive Tbilisi, Georgia
IT Services and IT Consulting · 1,001-5,000 employees
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About the role
Own end-to-end CRM and go-to-market strategies for grocery and restaurant delivery, using personalized, multi-channel lifecycle communications to increase first orders, repeat behavior, frequency, and retention. Define and maintain product and CRM events, partner with analytics on performance measurement and experimentation, and coordinate with product, engineering, data science, and local marketing teams to support launches across multiple countries.
What they look for
Requirements
The posting does not specify formal education, years of experience, or other explicit qualifications. The role calls for expertise in CRM and lifecycle strategy, personalization and automation, analytics and experimentation, and cross-functional coordination across product and local markets.
Benefits
Full description
Product Marketing Manager (CRM Marketing)
Department: Corporate Marketing
Employment Type: Full Time
Location: Georgia
Description
We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery. This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case. Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies.
Key Responsibilities
CRM & lifecycle ownership
- Design and own CRM strategies across the full lifecycle
- Drive high-frequency CRM orchestration
- Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels
- Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows
Data, events & analytics
- Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases
- Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV
- Drive A/B testing
Cross-functional leadership
- Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams
- Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners
Skills, Knowledge & Expertise
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 47 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
