Website Maintenance, WordPress & SEO Executive
Gyrus Systems Majura Taluka, Gujarat, India · ₹180K–₹300K/yr
E-Learning Providers · 11-50 employees
About the role
The role involves maintaining company websites, managing WordPress updates, and ensuring optimal website performance and security. Additionally, the executive will implement SEO strategies to improve Google rankings, increase organic traffic, and generate qualified leads.
What they look for
Requirements
Candidates should have 1 to 2 years of experience in website maintenance, WordPress, and SEO, along with proficiency in Google tools and web technologies. A bachelor's degree in IT, Computer Science, or Marketing is preferred, as is experience with competitive keyword ranking.
Full description
Compensation: Depending on experience, skills, availability, and salary expectations
We are open to hiring either a full-time employee or a contract-based professional. The final engagement model will be decided based on the candidate’s experience, expected salary or contract charges, and overall suitability for the role.
Job Summary
We are looking for a Website Maintenance, WordPress & SEO Executive responsible for maintaining company websites, managing WordPress updates, improving Google search rankings, increasing organic traffic, and generating qualified leads.
Key Responsibilities
Website Maintenance
- Perform regular website maintenance and health checks.
- Monitor website uptime, security, speed, and functionality.
- Update website pages, content, banners, blogs, images, forms, and links.
- Identify and resolve broken links, page errors, layout issues, and form-related problems.
- Ensure the website works properly across desktops, tablets, mobile devices, and major browsers.
- Manage website backups and restore the website when required.
- Monitor SSL certificates, hosting, domain renewals, and website security.
- Coordinate with hosting providers, designers, and developers to resolve technical issues.
- Maintain records of all website updates, changes, and resolved issues.
WordPress and Plugin Management
- Manage and maintain WordPress websites.
- Update WordPress core, themes, and plugins regularly.
- Take a backup and test updates before applying them to the production website.
- Monitor plugin and theme compatibility.
- Resolve issues caused by WordPress, theme, or plugin updates.
- Remove unused or vulnerable plugins and recommend suitable alternatives.
- Manage WordPress users, roles, and access permissions.
- Protect websites against malware, spam, and unauthorized access.
Google Ranking and SEO
- Improve the website’s Google ranking for targeted keywords.
- Develop strategies to achieve and maintain first-page Google rankings.
- Conduct keyword research, competitor analysis, and search-trend analysis.
- Track keyword positions and prepare regular Google-ranking reports.
- Perform on-page, off-page, local, and technical SEO activities.
- Optimize titles, meta descriptions, headings, URLs, image alt text, content, and internal links.
- Monitor and resolve Google indexing and crawling issues.
- Manage XML sitemaps, robots.txt, redirects, canonical tags, and structured data.
- Improve domain authority through ethical link-building activities.
- Monitor Google algorithm updates and adjust SEO strategies accordingly.
- Manage and optimize Google Business Profile when required.
Website Performance
- Improve website speed, mobile responsiveness, and user experience.
- Monitor and improve Google Core Web Vitals.
- Manage caching, image optimization, CDN, SSL, and database optimization.
- Identify and fix duplicate content, missing metadata, and technical SEO issues.
- Ensure the website remains secure, accessible, and available.
Analytics and Reporting
- Manage Google Analytics, Google Search Console, Google Tag Manager, and SEO tools.
- Monitor organic traffic, impressions, clicks, rankings, leads, and conversions.
- Prepare weekly and monthly website maintenance and SEO reports.
- Compare Google-ranking performance against competitors.
- Analyze underperforming keywords and pages and recommend improvements.
- Report completed website updates, open issues, risks, and upcoming maintenance requirements.
Required Skills
- Strong knowledge of website maintenance and troubleshooting.
- Good knowledge of WordPress administration, themes, plugins, page builders, and forms.
- Experience with Google-ranking strategies and search engine optimization.
- Knowledge of on-page, off-page, local, and technical SEO.
- Experience with Google Analytics, Google Search Console, and Google Tag Manager.
- Familiarity with SEMrush, Ahrefs, Moz, Screaming Frog, or similar tools.
- Basic knowledge of HTML, CSS, JavaScript, PHP, databases, hosting, and DNS.
- Knowledge of website speed optimization, caching, CDN, SSL, backups, and security.
- Good analytical, problem-solving, communication, and reporting skills.
Preferred Qualifications
- Bachelor’s degree in IT, Computer Science, Marketing, or a related field.
- 1 to 2 years of experience in website maintenance, WordPress, and SEO.
- Experience improving Google rankings for competitive keywords.
- Experience managing business, software, or product websites.
- Relevant WordPress, SEO, Google Analytics, or Google Ads certification is an advantage.
Key Performance Indicators
- Website uptime, security, and overall functionality.
- Timely completion of website, WordPress, theme, and plugin updates.
- Reduction in broken links, website errors, and unresolved issues.
- Improvement in Google rankings for targeted keywords.
- Number of targeted keywords appearing on Google’s first page.
- Growth in organic traffic, qualified leads, and conversions.
- Improvement in website speed and Google Core Web Vitals.
- Reduction in indexing errors and technical SEO issues.
- Accuracy and timeliness of maintenance and SEO reports.
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