User Experience Researcher, Qualitative
Meta Burlingame, California, United States · $141K–$192K/yr
Software Development · 10,001+ employees
About the role
The researcher will design and execute end-to-end primary research to gain insights into user behavior and attitudes across the platform. They will work cross-functionally with product, design, and engineering teams to translate findings into strategic narratives and actionable product improvements.
What they look for
Requirements
Candidates must have a bachelor's degree with at least 4 years of relevant experience, or a master's/PhD with equivalent experience in research. Proficiency in qualitative methods such as interviews, focus groups, and usability testing is required.
Benefits
Full description
Our UX Research team is designing for businesses of all shapes and sizes, which requires us to better understand the customers who use our platform. Our researchers tackle some of the most complex challenges to gain valuable insights into how advertisers interact with our tools and platform, and work collaboratively to contribute new ideas to products that impact the experiences of millions of businesses on a global scale. This job description represents different full-time roles across Meta.
We use a variety of qualitative and quantitative methods to accomplish our goals, including surveys, focus groups, field studies, usability tests, and 1:1 interviews. We value different perspectives and stem from many different backgrounds.
We’re looking for skilled communicators who are knowledgeable about research devoted to understanding people, and curious about the relationship between technology and society.
Responsibilities
- Work closely with product and business teams to identify research topics
- Act as a thought leader in the domain of research, while advocating for the people who could use our products
- Design and execute end-to-end custom primary research using a wide variety of methods
- Design studies that address both user behavior and attitudes
- Effectively manage and prioritize research plans through ambiguous and fast-changing environments, align and efficiently execute critical insights and work with a large group of stakeholders
- Communicate results and illustrate suggestions in compelling and novel ways
- Work cross-functionally with design, product management, content strategy, engineering and marketing
- Generate insights that both fuel ideation and evaluate designs
Minimum Qualifications
- Bachelor’s degree with 4+ years of relevant experience within user experience, applied research setting and/or product research and development, Master’s degree and 2+ years relevant experience, or a PhD and relevant experience
- Experience conducting In-Depth Interviews or Focus Groups and Concept Testing or Usability Testing
- Interest in and experience executing hands-on, primary research
- Experience translating research findings into strategic narratives
Preferred Qualifications
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Degrees in a human behavior related field, such as Human-Computer Interaction, Psychology, Sociology, Communication, Information Science, Media Studies, Computer Science, or Economics
- Experience with advertising industry, digital marketing product development
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
$141,000/year to $192,000/year + bonus + equity + benefits
