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DBS Bank

Affluent Card Product Manager, Cards and Unsecured Loans

DBS Bank Taipei, Taiwan

Banking · 10,001+ employees

7 h ago
product-manager Senior (5-10 yrs) Full-time Taiwan
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About the role

The Product Manager will lead the end-to-end development and marketing strategy for affluent credit card products to drive growth and profitability. They are responsible for managing the product roadmap, optimizing portfolio performance, and designing exclusive customer engagement campaigns.

What they look for

Product Management Market Research Competitive Analysis Product Development Marketing Strategy Go-to-Market Strategy Portfolio Management Risk Mitigation Customer Experience Loyalty Programs KPI Analysis Cross-selling Up-selling Regulatory Compliance Stakeholder Management

Requirements

The role requires extensive experience in market research, product lifecycle management, and cross-functional collaboration with engineering, legal, and compliance teams. Candidates must demonstrate the ability to analyze performance metrics and ensure adherence to regulatory standards.

Full description

Affluent Card Market Strategy & Analysis: Conduct in-depth market research and competitive analysis, specifically focusing on affluent segment market, to identify opportunities for product innovation and growth. Translate insights into actionable strategies for affluent card product development and expansion.

Affluent Card Product Marketing & Go-to-Market Strategy: Develop and execute the leading-brand marketing campaigns specifically targeting fee card acquisition and engagement. This includes creating compelling marketing messaging and promotional materials that leverage DBS brand synergies.Oversee the overall portfolio performance, proactively identifying and mitigating risks, and implementing strategies to optimize profitability and customer lifetime value.

Affluent Card Product Development & Management: Contribute to the full product development lifecycle of affluent credit cards, collaborating with engineering, marketing, sales, legal, compliance, and service provider. Ensure on-time and on-budget delivery of high-quality affluent card products. Manage product roadmap and prioritize features.Oversee the overall portfolio performance, proactively identifying and mitigating risks, and implementing strategies to optimize profitability and customer lifetime value.

Affluent Customer Experience & Loyalty: Design and execute engagement campaigns/features targeting affluent customer behaviors, such as concierge services, travel rewards, exclusive offer and privileges. Stay updated on market trends and competitive offerings, providing proactive solution to clients for loyalty oriented.

Performance Monitoring & Optimization: Track and analyze key performance indicators (KPIs) specifically related to affluent card performance, including acquisition costs, customer lifetime value, and branding awareness. Identify areas for improvement and maximize profitability. Conduct portfolio review to ensure client needs met to identify opportunity for cross-selling ad up-selling.  

Risk & Compliance: Ensure adherence to all relevant regulations and internal policies related to affluent credit cards, mitigating risk throughout the product lifecycle.

Location:

Honhui A-13F

Job:

Product Management

Schedule:

Regular

Employee Status:

Full time

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