About the role

The Product Marketing Manager acts as the primary liaison between the product division and the field, managing product introductions and technical support. They are responsible for defining sales strategies, developing value propositions, and coordinating with internal stakeholders to drive market requirements.

What they look for

Product marketing Sales strategy Technical roadmap Market analysis Customer relationship management Product positioning Semiconductor industry Project management Presentation skills Leadership Data analysis Application engineering Competitive intelligence Go-to-market strategy

Requirements

Candidates must hold a Bachelor's or Master's degree in Engineering or a related technical field. Proven experience in customer-facing roles, technical marketing, or product management is required, along with strong presentation and leadership skills.

Benefits

Competitive total rewards package Family friendly programs

Full description

Company Overview

KLA is a global leader in diversified electronics for the semiconductor manufacturing ecosystem. Virtually every electronic device in the world is produced using our technologies. No laptop, smartphone, wearable device, voice-controlled gadget, flexible screen, VR device or smart car would have made it into your hands without us. KLA invents systems and solutions for the manufacturing of wafers and reticles, integrated circuits, packaging, printed circuit boards and flat panel displays. The innovative ideas and devices that are advancing humanity all begin with inspiration, research and development. KLA focuses more than average on innovation and we invest 15% of sales back into R&D. Our expert teams of physicists, engineers, data scientists and problem-solvers work together with the world’s leading technology providers to accelerate the delivery of tomorrow’s electronic devices. Life here is exciting and our teams thrive on tackling really hard problems. There is never a dull moment with us.

Group/Division

The ICOS Vision Systems division focuses on the backend of the line semiconductor industry providing fully automated tools to inspect and sort, finished integrated circuit packages. For more than 15 years, ICOS has been a market leader with tray-to-tray and tray-to-tape inspection and sorting tools found in the production facilities of all major chipmakers in the world. Our market-leading technology and superior customer service requires strong talent in optics, machine control, algorithms and applications within our engineering teams. The ICOS division headquarters are in Leuven, Belgium with additional engineering and manufacturing operations in Singapore and Shenzhen (China).

Job Description/Preferred Qualifications

We are currently recruiting for a Product Marketing Manager to be based in our Leuven, Belgium location. This role will assist Product Leads in their following responsibilities:

Main point of contact between product division and the field (internal and customers) for:

Technical questions
Commercial questions (quote validation, configuration, final conditions)
Provide visibility for critical escalation related to the product
Management of product introductions

Sales Strategy

Jointly define sales strategy with Regional Sales Managers.
Monitor sales, forecast, follow up of sales leads of your product line

Develop technical contacts with customers

Factory Managers
Process engineers
Tool owners

Understand technical roadmap of customers

Organize technical roadmap meetings at key customers
Attend industry specific conferences
Follow up on industry analyst reports

Marketing

Develop value messages – generic and customer specific
Product positioning against competition
Understanding of competitive products and roadmaps (score cards)
Update on Technology, Competition, Market trends, etc

Management of projects for development of new products or new features:

Communication to division and Sales teams to define the key market requirements.
Review with customers and key internal stakeholders to determine the go-to-market strategy.
Set priorities for critical application projects

Minimum Qualifications

Education

Ideally hold a Bachelor's or Master degree in Engineering (Electrical, Mechanical, Semiconductor, Computer Science)

Experience

Field applications
Process engineering
Product engineering
Sales engineering
Technical marketing
Product management

Soft Skills

Proven customer-facing experience
Excellent presentation skills and ability to influence executives and technical stakeholders
Leadership

We offer a competitive, family friendly total rewards package. We design our programs to reflect our commitment to an inclusive environment, while ensuring we provide benefits that meet the diverse needs of our employees.

KLA is proud to be an equal opportunity employer

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