Volkswagen AG

Channel and Product Analyst (RE-ADVERTISE)

Volkswagen AG South Africa

Motor Vehicle Manufacturing · 10,001+ employees

7 h ago Closes in 7d
product-analyst Mid (2-5 yrs) Full-time South Africa
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About the role

The analyst will develop and implement Genuine Parts campaigns and promotions while monitoring their effectiveness through sales and performance data. They are also responsible for coordinating dealer incentive programs and providing strategic insights to support business growth.

What they look for

Data analysis Marketing Sales Business management Aftersales operations Power BI Tableau Python Google Analytics MS Office Project management Incentive management Design thinking Pricing analysis Strategic planning

Requirements

Candidates must hold at least a diploma or bachelor's degree in a relevant field such as Marketing, Sales, or Data Science. A minimum of 3 years of experience in a sales, aftersales, or marketing environment is required, with proficiency in data analysis tools.

Full description

At Volkswagen Group Africa, we are more than a car manufacturer – we are a global mobility company driven by innovation, quality, and our people. With operating sites in Kariega (Uitenhage), Centurion, and Sandton, we combine a proud heritage of engineering excellence with a strong focus on the future. We produce vehicles and mobility solutions that deliver performance, safety, and sustainability. Our success is powered by diverse, skilled, and passionate employees who value collaboration, integrity, and continuous improvement. As part of the global Volkswagen Group, we operate in a dynamic environment where innovation, digitalization, and sustainability shape everything we do. Joining Volkswagen Group Africa means being part of a team building mobility for generations – responsibly, sustainably, and together.

ABOUT THE ROLE

We are seeking a creative and innovative Channel & Product Analyst to join our ONE.After Sales team. The successful candidate will be responsible for developing business cases for Genuine Parts campaigns and promotions, and evaluating their effectiveness by monitoring Genuine Parts turnover, Homogenous Parts Group (HPG) and Part number sales, as well as customer loyalty. This position is based in One Aftersales Department - NSO (Sandton)

KEY RESPONSIBILITIES

  • Develop and implement Genuine Parts campaigns and promotions.
  • Work with the After Sales Marketing Consultant to develop marketing briefs for campaigns and promotions
  • Coordinate Dealer Genuine Parts incentive programmes.
  • Set, monitor, and report on Dealer performance targets.
  • Ongoing monthly analysis of HPG performance
  • Prepare monthly performance reports and insights.
  • Support the Field Force with Dealer performance data.
  • Develop and distribute Dealer campaign bulletins.
  • Respond to Dealer campaign and incentive queries.
  • Conduct competitor and Independent Aftermarket (IAM) pricing analysis.
  • Develop strategic product plans to support business growth.
  • Identify opportunities to increase sales and market share.
  • Monitor parts performance and recommend improvements.
  • Support initiatives that enhance customer loyalty and profitability

REQUIREMENTS

Minimum Qualifications:

  • Diploma / Bachelor’s degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT related field
  • A post graduate qualification (i.e. MBA/MBL/Honours) would serve as a distinct advantage

Experience:

  • 3 years’ minimum experience in a Sales, Aftersales and Marketing environment
  • Parts technical experience is desired

Technical & Behavioral Competencies:

  • Advanced proficiency in MS Office (Word, Excel, PowerPoint, Outlook) and data analysis tools (e.g. Power BI, Tableau, Python, Google Analytics and similar) is desired
  • Program and Project Management experience would serve as a distinct advantage
  • Must have a good knowledge of Dealer After Sales operations
  • Understanding of branding principles would be an advantage
  • Incentive management experience would be an advantage
  • Sound understanding of the market and competitive environment
  • Data analysis to derive insights, meaning and themes Design thinking skills

If you are a dynamic and proactive professional eager to contribute to Volkswagen Group Africa’s ongoing success, we encourage you to apply.

📌 Ready to grow with us? Submit your application by clicking “Apply Now” before 21st October 2026

📩 Queries: Contact Bahieya Dolley at ssf.recruitment.vwsa.r.uit@vwsa.co.za

Employment Equity

Volkswagen Group Africa is committed to achieving and sustaining an equitable and representative workforce. In line with our Employment Equity Plan, preference will be given to suitably qualified candidates from designated groups.

VWGA communicates with integrity and transparency.

Issued on behalf of HR

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