Product Marketing Manager
ADI Global Charlotte, North Carolina, United States
Wholesale · 1,001-5,000 employees
Applying here? Try the free cover letter tool — paste this posting and your résumé, no account needed.
About the role
Develop go-to-market strategies, messaging, and positioning for new product introductions, supporting launch campaigns and ongoing demand generation. Coordinate cross-functional initiatives, measure performance, communicate optimization recommendations, build internal partnerships, and ensure customer needs inform product introductions.
What they look for
Requirements
Requires at least two years of marketing experience, demonstrated success executing multichannel B2B campaigns, and experience collaborating across functions, including with creative marketing teams. Candidates should have strong communication, organization, and project management skills, be able to manage deadlines and multiple projects, be proficient in Microsoft Excel, Word, and PowerPoint, and have an undergraduate degree or technical discipline.
Benefits
Full description
The Product Marketing Manager will work collaboratively in a highly-matrixed environment, driving the development and execution of GTM strategies for new product introductions with our Exclusive Brand categories. This person will work with cross-functional teams to successfully align with company objectives and desired outcomes, maximizing growth, development and return on investment of the organization’s product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position.
JOB DUTIES:
- Develop GTM strategy, messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation
- Demonstrate a strong understanding of audience, brand, targeting & segmentation strategies, product positioning, and the buying journey
- Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations
- Measure performance to evaluate efficacy and drive continuous improvement, communicating results to the team with recommended actions for optimization
- Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward
- Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines
Ensure the voice of customer is front and center in all new product introduction
YOU MUST HAVE:
- 2+ years Marketing experience
- Demonstrated success in developing and executing B2B marketing campaigns across many channels
- Experience partnering across functions, levels and lines of business and working specifically with creative marketing teams
- Excellent communication, collaboration, project management, and organizational skills
- Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously
- Proficient in Excel, Word and PowerPoint. Undergraduate degree or technical discipline
WE VALUE:
- Quickly identifying patterns among problems & issues
- Making timely decisions balancing systematic analysis
- Experience in product or strategic marketing
- Decisive and logical at thoroughly evaluating issues
- Excellent planning, execution and project-management skills
ADI is a leading global distributor and solutions provider of security, AV, and smart living technologies, helping professionals deliver smarter, safer, and more connected experiences for homes and businesses around the world. Through trusted brands, exclusive solutions, and strong industry partnerships, ADI supports more than 110,000 customers across residential and commercial markets globally. From security and video surveillance to networking, audio, automation, fire, and connected technologies, ADI offers a broad portfolio of products, services, and software designed to support the evolving needs of integrators, installers, and technology professionals. With a global team spanning operations, sales, supply chain, digital, customer experience, engineering, and more, ADI combines deep industry expertise with innovation and service to help customers grow and succeed in an evolving industry. At ADI, our teams help create the technologies, partnerships, and experiences that keep people connected, protected, and supported every day. Learn more at www.adiglobal.com.
You can find out more about how the talent community works here: ADI Talent Community Terms. Our recruitment privacy notice ADI - Recruitment Privacy Notice describes in more detail how we process your personal data and how you can exercise your personal data rights.
ADI is an equal opportunity employer. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. ADI complies with applicable equal employment laws in all countries where we do business.
If a disability prevents you from applying for a job through our website, request assistance here.
