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IBL Together

Marketing Business Analyst

IBL Together São Barnabé, Beja, Portugal

Hospitals and Health Care · 201-500 employees

19 h ago
business-analyst Mid (2-5 yrs) Full-time Portugal
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About the role

The analyst will evaluate marketing performance, customer behavior, and sales data to provide actionable insights and recommendations. They will also collaborate with cross-functional teams to improve reporting processes and support research initiatives.

What they look for

Marketing Analytics Business Analytics Data Analysis Microsoft Excel Statistical Analysis Forecasting Trend Analysis Customer Segmentation Data Visualization Reporting PowerPoint SQL Power BI CRM Marketing Automation Digital Marketing

Requirements

Candidates must hold a bachelor's degree in a quantitative field and possess at least 3 years of experience in marketing or data analytics. Strong proficiency in Excel, statistical analysis, and data visualization is required, along with excellent communication skills.

Full description

Winners, the leading supermarket chain in Mauritius is looking for a dynamic and self-motivated individual to join its existing team.

Key Responsibilities

  • Analyse customer, sales, loyalty and marketing data to identify trends, opportunities and areas for improvement.
  • Monitor business and marketing performance through relevant KPIs, dashboards and recurring reports.
  • Evaluate the effectiveness and return on investment of marketing campaigns and promotional activities.
  • Analyse customer behaviour and develop segmentation approaches to support more targeted and effective marketing.
  • Combine data from multiple sources to provide a comprehensive view of business and marketing performance.
  • Conduct consumer, competitor and market research to identify emerging trends and opportunities.
  • Support customer surveys and other research initiatives, from design through to analysis.
  • Translate complex data into clear insights, presentations and actionable recommendations for management.
  • Ensure the accuracy, consistency and reliability of data and reporting.
  • Collaborate with Marketing, Commercial, Digital and other business teams to understand their analytical needs.
  • Continuously improve reporting processes, performance metrics and the use of data in decision-making.

Job Requisites

  • Bachelor’s degree in Business Statistics, Data Analytics, Marketing, Business or another relevant quantitative field.
  • At least 3 years of experience in marketing analytics, business analytics, data analytics, CRM, loyalty or a related field.
  • Advanced proficiency in Microsoft Excel and strong analytical capabilities.
  • Sound understanding of statistical analysis, forecasting, trend analysis and customer segmentation.
  • Strong data visualisation, reporting and PowerPoint presentation skills.
  • Ability to translate data into meaningful business recommendations for both analytical and non-analytical stakeholders.
  • Strong attention to detail, critical thinking and business acumen.
  • Excellent communication skills in English and French.

Added Nice To Haves

  • Experience in the retail or FMCG sector.
  • Knowledge of SQL, Power BI or other business intelligence and analytics platforms.
  • Experience with loyalty programmes, CRM, digital marketing or marketing automation.
  • Familiarity with digital and social media analytics.
  • Experience working with large datasets from multiple sources.

We are an equal opportunity employer and are committed to creating a diverse and inclusive environment for all team members. We welcome applications from all backgrounds and experiences. Please note that we will be contacting only those candidates who best meet the requirements for this position.

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