PRODUCT MARKETING MANAGER

Pro-Vigil United States

Security and Investigations · 201-500 employees

6 h ago

Senior (5-10 yrs) Full-time United States

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About the role

The Product Marketing Manager will own the positioning, messaging, and competitive intelligence for ECAM products. They will lead end-to-end product launches and develop sales enablement materials to drive sales productivity.

What they look for

Product Marketing Competitive Intelligence Messaging Architecture Sales Enablement Go-to-market Strategy Win/loss Analysis Pricing Strategy Packaging Strategy B2B Marketing Content Strategy Demand Generation Account-based Marketing Executive Communication Market Insight Objection Handling

Requirements

Candidates must have 7+ years of B2B marketing experience, including at least 4 years in product marketing for field-sales-led services. Strong writing skills and proven experience in developing messaging and competitive programs are required.

Full description

Role mission

Own how ECAM is positioned, packaged, and sold: messaging, competitive intelligence, launches, and the enablement that turns all of it into sales productivity.

Key responsibilities

Develop and maintain positioning and messaging by segment (enterprise/critical infrastructure and commercial: construction, multi-family, commercial real estate)

Own the competitive intelligence program: battlecards, win/loss analysis, market and pricing insight

Lead product and offer launches end to end, coordinating demand generation, content, communications, and sales

Build and run the sales enablement library: pitch decks, talk tracks, objection handling, proposal support

Support pricing and packaging decisions with buyer and competitive insight

Equip the ABM program and enterprise pursuits with account-relevant narratives and executive-level materials

Success looks like (first 12 months)

Documented messaging architecture and battlecards in active use by sales within two quarters

Win/loss program producing quarterly insights that change how ECAM sells

Measurable lift in seller confidence and content usage (enablement adoption metrics)

Required qualifications

7+ years in B2B marketing with 4+ years in product marketing for a considered-purchase, field-sales-led product or service

Demonstrated ownership of positioning/messaging that sales actually used, with examples

Experience running win/loss and competitive programs

Strong writing and executive communication skills

Preferred qualifications

Security, IoT, industrial technology, or managed-services background

Experience marketing recurring-revenue services and supporting pricing decisions