Graphic Designer & Social Media Ads Specialist

This is a remote position.

Our client is looking for a Graphic Designer & Social Media Ads Specialist to develop engaging visual content, manage paid advertising campaigns, and drive customer acquisition for a premium e-commerce brand. Operating in the specialty coffee and beverage industry, the company has developed a digital-first business model focused on curated products, convenient delivery, and subscription-based customer experiences. They are now expanding their online presence and building a remote team to support their next stage of growth.

The ideal candidate combines strong creative abilities with performance marketing expertise, bringing a proactive and results-driven approach to digital advertising. This position requires someone who can independently launch campaigns, design high-quality promotional materials, and leverage advertising data to increase subscriptions, strengthen customer retention, and optimize marketing performance.

Responsibilities

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Develop, launch, and manage paid advertising campaigns across Meta Ads Manager (Facebook and Instagram), TikTok Ads, and Google Ads.

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Build advertising strategies from scratch to increase brand visibility, attract new customers, and generate subscription sign-ups.

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Create and optimize conversion funnels focused on recurring revenue, Customer Lifetime Value (LTV), and Customer Acquisition Cost (CAC).

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Conduct ongoing A/B testing of ad copy, creative assets, messaging hooks, and audience targeting to identify high-performing approaches.

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Manage campaign tracking and measurement, including pixel implementation, conversion events, and performance monitoring.

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Monitor and adjust advertising budgets based on Return on Ad Spend (ROAS) and campaign objectives.

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Analyze campaign performance daily and proactively implement improvements to maximize advertising efficiency.

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Design visually compelling static advertisements, carousel posts, and motion graphics that reflect the brand's premium positioning.

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Develop promotional creatives highlighting specialty beverages, unique coffee blends, premium packaging, and curated product bundles.

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Edit raw video footage into engaging short-form advertisements optimized for Instagram Reels and TikTok.

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Create attention-grabbing visual hooks and conversion-focused messaging that encourage purchases and subscription sign-ups.

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Maintain consistent visual branding across digital platforms, ensuring an upscale yet approachable aesthetic.

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Adapt creative assets based on advertising performance, audience preferences, and campaign testing results.

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Help establish and manage the brand's organic social media presence, particularly on Instagram and TikTok.

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Develop organic content that strengthens brand awareness, credibility, and audience engagement.

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Align organic social media initiatives with paid advertising strategies to support customer acquisition.

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Identify emerging content trends and creative opportunities relevant to premium lifestyle and beverage audiences.

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Independently identify underperforming advertisements and implement creative or strategic adjustments without requiring constant supervision.

Requirements

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1-2 years of professional experience managing paid social media advertising campaigns.

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Proven experience launching and scaling campaigns for e-commerce businesses, subscription-based products, or direct-to-consumer (DTC) brands.

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Strong proficiency in Meta Ads Manager, TikTok Ads, and conversion tracking.

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Hands-on experience managing advertising campaigns from initial setup through optimization and scaling.

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Proficiency in Adobe Creative Suite, particularly Photoshop and Premiere Pro, or Canva.

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Ability to create static graphics, carousel advertisements, motion graphics, and engaging short-form video content.

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Strong understanding of key advertising metrics, including CAC, LTV, ROAS, and conversion rates.

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Experience conducting A/B tests and using performance data to improve creative strategies and audience targeting.

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Ability to work independently, prioritize responsibilities, and make informed decisions in a fast-paced startup environment.

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Excellent asynchronous communication and remote collaboration skills.

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Familiarity with virtual collaboration tools such as Slack, Asana, or Notion.

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A portfolio showcasing recent advertising creatives or documented e-commerce campaign results.

Qualifications

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Demonstrated ability to combine graphic design, paid advertising, and performance analysis.

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Experience developing marketing campaigns for premium consumer products or lifestyle-oriented brands.

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Understanding of subscription-based customer acquisition, retention, and recurring revenue strategies.

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Ability to interpret advertising metrics and translate performance insights into actionable improvements.

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Strong creative judgment, attention to detail, and adaptability across different digital content formats.

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Experience supporting early-stage marketing initiatives or establishing advertising campaigns from scratch.

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Familiarity with Google Ads and its application to e-commerce customer acquisition.

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A proactive, results-oriented mindset with the ability to balance creative experimentation and measurable business outcomes.

Benefits

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100% Remote: Work from anywhere in Latin America.

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Flexible Employment Options: Full-time or part-time opportunities