Associate Product Marketing Manager| Mumbai

CSB Bank Mumbai, Maharashtra, India

Banking · 5,001-10,000 employees

Oct 22

Senior (5-10 yrs) Full-time India

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About the role

The Associate Product Marketing Manager will develop and execute marketing strategies to drive product awareness, adoption, and business growth. They will collaborate with cross-functional teams to create marketing collateral, manage digital content, and support product launches.

What they look for

Product Marketing Go-to-market Strategy Marketing Collateral SEO Customer Engagement Campaign Management Sales Enablement Product Launch Customer Segmentation Analytics Content Strategy Retention Strategy Communication Cross-functional Collaboration

Requirements

Candidates must have 3 to 8 years of relevant experience in product marketing or a related field. A bachelor's degree in Marketing, Business Administration, or Communications is required.

Full description

To develop and execute product marketing strategies that drive product awareness, customer adoption, market penetration and business growth.

Responsibilities

Develop and maintain marketing collateral, including brochures, sales kits, onboarding materials, and product communication assets aligned with brand, product, and compliance requirements.
Support the launch of new products and product variants through go-to-market plans, customer communication, and channel enablement initiatives.
Manage product landing pages and digital content to improve customer engagement, SEO performance, and conversion outcomes.
Design and execute product activation, feature adoption, and customer engagement campaigns to increase product utilization and retention.
Collaborate with product, legal, compliance, design, sales, and analytics teams to develop effective marketing strategies and communication plans.
Support cross-sell and upsell opportunities through targeted campaigns, customer segmentation, and sales enablement content.
Develop product FAQs, training materials, and presentation decks to support channel readiness and sales effectiveness.
Monitor campaign performance, customer engagement metrics, and market response and recommend optimization initiatives.

Qualifications

Experience Range: 3 to 8 years

Qualifications: Bachelor’s degree in Marketing, Business Administration, Communications or a related field.