CRM Lead - Salesforce Marketing Cloud

Silver Bell Group is hiring on behalf of our client, a leading international company in the FMCG industry. We are looking for an experienced CRM Lead to join their team in Belgrade and take ownership of CRM campaigns, customer journeys, and marketing automation initiatives.

Responsibilities:

• Managing

the end-to-end execution of CRM campaigns and customer journeys, including planning, deployment, testing, and quality assurance

• Coordinating

with global and local teams to ensure timely and successful campaign execution

• Developing

and refining customer segmentation strategies based on customer data

• Monitoring

campaign performance, analyzing results, and identifying opportunities for optimization

• Testing

new tools, formats, and approaches to improve customer engagement and campaign effectiveness

• Collaborating

with cross-functional teams to design and deploy customer-focused campaigns

• Driving

continuous improvement across CRM campaigns and customer journeys

Requirements:

• Minimum

5 years of experience in marketing automation, CRM, or similar roles

• Strong

hands-on experience with Salesforce Marketing Cloud (SFMC), CRM campaigns, and customer journeys

• Experience

with HTML, Figma, Workfront (ticketing), and project management skills

• Data-driven

mindset with experience in campaign performance analysis and optimization

• Strong

stakeholder management skills across global and local teams

• Excellent

attention to detail and proactive approach to innovation and continuous improvement

• German

language is a strong plus; SQL, Power BI, and SFMC certification are additional advantages

What We Offer:

• Work

with a leading international FMCG company

• Hybrid

working model in Belgrade, with occasional office presence

• International

and collaborative working environment

• Opportunities

for professional and career development

• Competitive

salary package

• Opportunity

to work with advanced CRM and marketing automation technologies