Product Manager Vice President - Go to Market Strategy & Execution

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients. Drive AI/ML & Data Platform adoption across business units through successful product launches narratives, stakeholder engagement, and lighthouse customer wins. The GTM Strategy & Execution Vice President is accountable for driving sustained, high-touch engagement with business units across JPMorganChase to accelerate the AI/ML & Data Platform adoption - from initial awareness through to client-facing solution development. This Vice President operates by building relationships with product leaders and within user business group, understanding their problems, crafting tailored narratives, and converting skepticism into active platform adoption.

As a Product Manager in Product Manager in Chief Data & Analytics Office Client Engagement team, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations. You will work in close partnership with Product Management, Engineering, Product Marketing, Customer Success, Business Stakeholders, and other Technology leaders and teams across the client facing lines of business.

The role bridges the gap between platform awareness and actual utilization by conducting interviews, validating personas, creating “so what” narratives, managing content across multiple digital channels, building and execution of product & platform roadshows, and developing lighthouse customers (key success cases). This work cannot be automated or scaled through content alone - it requires a person who can walk into a room of skeptical stakeholders and leave with a commitment to explore. Success is measured by the number of business units progressing through the adoption journey by driving Go-to-Market and Product Marketing initiatives. Success is evidenced by a measurable increase in business units progressing through the platform adoption journey - from awareness to engaged to usage on the platform, with business unit users remaining engaged. Outputs (Intelligence Briefs, persona narratives, use-case success journeys, product playbooks) are consistently high-quality, actionable, and adopted by the broader teams for scaled engagement. Lighthouse customer stories and proof points feed back into GTM narrative, strengthening platform credibility and accelerating subsequent adoption cycles, stakeholder relationships deepen over time, reflected in repeat engagement requests and executive sponsorship within target lines of business.

Job responsibilities

• Develops a product strategy and product vision that delivers value to customers
• Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
• Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
• Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
• Conduct structured audience and qualitative research within target business units - including stakeholder interviews, gap identification, and persona validation & definition - synthesizing findings into actionable Intelligence Briefs and one-page narratives that inform engagement strategy
• Translate complex technical capabilities spanning data mesh, model serving, knowledge bases, agentic AI, and governance infrastructure - into compelling,

outcome-anchored narratives tailored to diverse audiences including business leaders, data analysts, data scientists, AI and Gen-AI focused engineers, and Chief Data Officers

• Author persona-specific message variants, line of business narratives, use-case playbooks, and objection-handling content, writing clearly and persuasively for audiences ranging from (Chief Data & Analytics Office ) CDAOs to data engineers within the same engagement cycle. Map decision-makers, influencers, users, and blockers within each target business unit and design tailored engagement strategies that build trust and move stakeholders from awareness to commitment over time
• Lead and facilitate lunch-and-learns, roadshows, executive briefings, and stakeholder meetings - adjusting depth, tone, and format based on the audience, from 50-minute informal sessions with analysts to 25-minute executive briefings with senior Managing Directors. Coordinate key initiatives across the product team, customer success, and business users to keep execution on track and to maintain engagement throughout.
• Develop lighthouse customers by identifying, nurturing, and documenting early adopters whose outcomes serve as proof points and reference cases for broader GTM storytelling and credibility-building , partner with product and engineering leaders and technical leads to extract business implications tied to technical product and platform capabilities, ensuring product narratives remain accurate, current, and grounded in reality
• Operate in close partnership with Product Management, Engineering, Product Marketing, Customer Success, Business Stakeholders, and other Technology leaders and teams to align messaging and execution
• Drive measurable progression of business units through the adoption journey - from awareness to engaged to usage on the platform - while keeping business unit users continuously engaged

Feed lighthouse customer stories and proof points back into GTM narrative to strengthen platform credibility, accelerate subsequent adoption cycles, and deepen stakeholder relationships reflected in repeat engagement requests and executive sponsorship within target lines of business

Required qualifications, capabilities, and skills

• 5+ years of experience or equivalent expertise in product management or a relevant domain area
• Advanced knowledge of the product development life cycle, design, and data analytics
• Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
• 5+ years of career experience in strategy consulting, product management, product marketing management, solutions consulting, or technology-focused strategy roles
• Background ideally within leading consulting firms, financial services, or large-scale technology organizations
• Demonstrated success supporting B2B and enterprise GTM organizations, deep experience in GTM Strategy and Execution
• Experience leading or contributing to adoption or change management programs where success required sustained engagement, not a single campaign
• Proven ability to navigate multi-stakeholder environments where decision-making authority is distributed and influence matters more than hierarchy
• Skilled at conducting qualitative research and synthesizing findings into concise written outputs, skilled at authoring persuasive narratives for diverse audiences
• Confident presentation skills across settings and seniority levels
• Project management discipline to keep initiatives and programs on track in ambiguous, fast-moving environments

Preferred qualifications, capabilities, and skills

• Demonstrated prior experience working in a highly matrixed, complex organization
• Experience marketing or positioning a platform or infrastructure product to internal or enterprise audiences, with a focus on B2B rather than consumer/B2C contexts
• Familiarity with data and AI platform ecosystems, including concepts such as data mesh, model serving, and governance infrastructure - not at an engineering level, but with sufficient fluency to extract business implications from technical discussions; technical acumen, fluency, and experience will be key to succeeding in the role
• Experience building customer advocacy pipelines, including case studies, reference development, and outcome-based proof points, demonstrated comfort operating in large, matrixed organizations with complex stakeholder landscapes
• Strong business translation ability - converting complex technical platform capabilities into language that resonates with business leaders, analysts, and technical decision-makers alike, always anchoring to business outcomes rather than platform features
• Deep capability in qualitative research and consultative discovery, paired with narrative craft that produces clear, persuasive, and concise communications; excels at stakeholder mapping and relationship-building in environments where trust must be earned over time
• Combines confident presentation and facilitation skills with the operational discipline of program management, maintaining momentum even when engagement faces friction

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

JPMorgan Chase & Co. is an Equal Opportunity Employer, including Disability/Veterans

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we’re setting our businesses, clients, customers and employees up for success.