Marketing Data Analyst

Job Summary We are seeking a detail-orientated and proactive Data Analyst to join our team. The Data Analyst is responsible for maintaining accurate, complete and campaign-ready marketing and CRM data that supports effective audience targeting, segmentation and campaign execution. 

This hands-on role focuses on data enrichment, data quality, CRM hygiene and audience list preparation, ensuring Marketing and Sales teams can work from a trusted data foundation. Working closely with campaign and marketing operations stakeholders, the Analyst follows established governance standards, delivers high-quality enrichment outcomes and supports reliable, scalable marketing execution across global markets.

We understand the need to provide a flexible working environment partnered with team collaboration and socialisation. Therefore, we operate a hybrid working model with 3 days of working from home per week. This role is based in the Cape Town office. 

Key Responsibilities Data Enrichment & CRM Data Quality •    Execute day-to-day enrichment tasks across contact, lead, account and company records using approved tools, systems and research methods. •    Research and verify B2B contacts and account information using tools such as ZoomInfo, Cognism, LinkedIn Sales Navigator and other approved resources. •    Validate, update and maintain accurate, complete and campaign-ready CRM data, including key firmographic and segmentation fields. •    Perform regular data hygiene tasks including deduplication activities, data validation and record maintenance in line with data governance standards.

Campaign Audience & Segmentation Support •    Build, maintain and quality-assure campaign audience lists and reusable segmentation assets based on marketing requirements. •    Translate campaign targeting requirements into clear list criteria. •    Pull and review audience lists before campaign launch, confirming record counts, suppression criteria and priority field accuracy. •    Identify and address any data gaps in campaign-ready data before list delivery. •    Document list logic, filters, assumptions and exceptions to support repeatability and consistency.

Quality Assurance, Reporting & Governance •    Conduct quality assurance checks on enriched records, imports, exports and campaign lists to ensure accuracy, completeness and suppression compliance. •    Track and report on data quality metrics, enrichment performance, and field completion rates. •    Participate in spot-checks and peer reviews to improve consistency across enrichment activities. •    Follow established data governance processes, support compliance-related data tasks such as opt-out handling and ensure that data handling practices protect sensitive information. •    Assist with the maintaining of data dictionaries, field definitions, and enrichment SOPs.

Tools, Process Improvement & Workflow Management •    Utilise CRM, marketing automation, spreadsheet and enrichment tools to manage, validate and analyse data at scale. •    Monitor data imports, exports, integrations and routine workflow monitoring, resolving issues where appropriate. •    Maintain visibility of personal workload, task status, blockers and completion progress. •    Identify opportunities to improve efficiency, automate manual processes and enhance data quality practices.

Stakeholder Collaboration •    Partner with Demand Generation, Campaign Operations, Marketing Operations, Sales Operations and regional marketing teams to understand audience requirements and data quality objectives. •    Communicate proactively on audience requirements, delivery timelines, data issues and potential risks, helping to build confidence in CRM data and processes.

Required Experience •    2-4 years’ experience in Marketing Operations, CRM data management, Sales Operations, Revenue Operations, data enrichment, or a similar data-focused B2B role. •    Experience with data hygiene tasks, including normalisation, deduplication, field completion, bounce cleanup and stale data identification. •    Hands-on experience with at least one data enrichment, sales intelligence or prospecting platform, such as ZoomInfo, Cognism, Apollo or equivalent. •    Experience with LinkedIn Sales Navigator is a plus. •    Working knowledge of CRM data structures such as leads, contacts and picklists. •    Experience working with Salesforce, HubSpot, or similar CRM and marketing platforms. •    Strong understanding of B2B account and contact data including firmographics. •    Knowledge of data privacy and suppression concepts such as GDPR and CAN-SPAM. •    Strong proficiency in Excel, including VLOOKUP, pivot tables and data validation. •    Basic SQL knowledge for querying data is advantageous. •    Experience working with global B2B software, SaaS, real estate software or proptech data is preferred.

Skills and Capabilities •    Strong attention to detail and ability to follow structured processes. •    Analytical thinker with a strong focus on accuracy, consistency, and data integrity. •    Clear and professional written and verbal communication skills. •    Organised and accountable, with the ability to manage multiple priorities independently. •    Curious and proactive, with the ability to identify data gaps and propose improvements. •    Collaborative and solution-orientated, with a continuous improvement mindset.

We’re obsessed with making this the best job you’ve ever had!  

We want our teams to love working here, so we’ve created some incredible perks for you to enjoy:  

• We want our staff to love working here, and so we’ve created a few unique perks such as office breakfasts, quarterly lunches and virtual social events. Additionally, we value your input in your employee experience and have employee-led groups such as our DEI committee, employee resource groups such as Women and Allies, and our Pride Event Group  

• Have confidence in your health with our offered Medical Aid Scheme.   

• Invest in our competitive Personal Pension plan and help set you up for your future.  

• Big on family? So are we! Here at MRI Software we recognise that your family is important, and being able to spend quality time with your family as it grows is a wonderful experience. Therefore, the MRI Software Parental Leave benefit is designed to give you the opportunity to spend time with your new arrival(s).   

• Enjoy a fantastic work-life balance with 25 days of annual leave plus Public Holidays, in addition to a bank of 16 hours of "Flex Time Off" to be used whenever and however you choose! 

• Further your professional development with our Tuition Reimbursement Schemes   

• Enjoy the flexibility of working from anywhere in the world for two weeks out of the year!   

About Us

 

From the day we opened our doors, MRI Software has built flexible, game-changing real estate software that powers thriving communities and helps make the world a better place to live, work and play. Fulfilling that mission is only possible because of one thing: exceptional people. People like you!  

 

Our people-first approach to PropTech is defining a new industry standard for client experiences that, quite frankly, can’t be duplicated. Experiences that deliver real value every day. And we know those experiences begin with our people.  

 

We believe MRI is more than just a workplace; it’s a connected community of people who truly feel they belong. Whether we’re investing in employee resource groups or providing tailored resources for each person to reach their full potential, we’re passionate about creating a work environment that makes you excited to show up every single day.  

 

At MRI, one of our core values is to strive to amaze.  From the intelligent solutions we create to the culture we cultivate, that’s our goal every day. Because that’s what industry leaders do. Whether you’re joining as a new Pride member or rejoining us after a short time away, your talent is vital to us, our partners and our clients. 

 

Amazing growth requires amazing employees. Are you up to the challenge?   

We know confidence gap and imposter syndrome can get in the way of meeting remarkable candidates, so please don’t hesitate to apply. We’d love to hear from you!   

 

MRI is proud to be an inclusive employer. We welcome and celebrate diversity across all backgrounds, including ethnicity, religion, sexual orientation, gender identity, disability, age, military, veteran status and more. 

We believe that Belonging is a direct result of Diversity, Equity, and Inclusion. Those values are woven into the fabric of who we are and are foundational to our continued success. Come and see for yourself!