Wireless Broadband & Product Senior Manager
U9 Yangon City, Yangon, Myanmar
Telecommunications · 1,001-5,000 employees
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About the role
The Senior Manager will lead the wireless broadband portfolio strategy to achieve revenue and subscriber growth targets. They are responsible for designing digital customer experiences, managing VIP programs, and collaborating with cross-functional teams to monitor product health and market performance.
What they look for
Requirements
The role requires 6-8 years of marketing experience, with at least 3 years in a B2C product development role within the telecommunications industry. Candidates must hold a university degree, with an MBA preferred, and possess strong analytical, project management, and partnership management skills.
Full description
A. PROFILE
Role Title: Wireless Broadband & Product Senior Manager
Reporting to: Head of Consumer
Division: Consumer
Department / Section: Marketing
B. CONTEXT
Purpose: Manage Wireless Broadband portfolio, customer experience, competitor and consumer insight, revenue enhancement, engagement & retention of WBB customers and growth. Design and manage VIP Program.
Context: This Department is responsible for planning, executing, and implementing consumer business strategy and building brand affinity and connect to achieve growth in customer market share and revenue market share
C. ROLE ACCOUNTABILITIES
Wireless Broadband Portfolio
- Build and execute the product marketing strategy through the team to achieve the targeted revenue and subscribers for WBB products
- Plan & Forecast WBB Revenue & Subscriber
- Generate the revenue for WBB starter and renewal packs to achieve target revenues and subscribers
- Develop business case for any proposed ideas
- Design and implement all digital customer experience in all customer touch point
- Design CVM programs and practices to maximize customer value creation while ensuring the retention and monetization of the existing customer base
- Develop consumer insights for overall product lifecycle, competition monitoring and product health monitoring checks
- Work collaboratively with cross functional team to facilitate cooperation and alignment of the actions
- Propose and implement new channels to sell products to increase the penetration of our product by having the product closer to our customer
- Identify potential issues in product functionality and performance, and develop and implement an improvement plan
- Data Analytic, Reporting, and Market Visit
- Lead, Develop and inspire the team
- Support in any special assignment or department activities if required
VIP Program
- Monitor the VIP programs & Campaigns with the regular reporting
- Analysis on the competitors' campaigns and share the valuable insights to the management
- Modify/change the programs & Campaigns aligning with the market trends
- On-board partners to support the loyalty program along with the growth in Partner's Revenue
- Regular check-ups on the partner's performances & places along with the sharing of the actionable insights to partners
D. KEY PERFORMANCE INDICATORS
- WBB Subscribers
- WBB Revenue
- WBB Renewal Users
- WBB Customer Net Churn
- Effective engagement of VIP Program
E. WORKING RELATIONSHIPS & DECISION MAKING
Interacts with: The ability to work at all levels in the organization especially with top management and senior leadership
Internal: Marketing, Regulatory, Procurement, IT, Network, BI, Sales, Digital, Brand, CE, RA, Finance
External: 3rd party vendors, Partners
Decision Making
- New product launch/Design/budget
- Independent decision for Operation issues, Products related requirements
F. EXPERIENCE AND QUALIFICATIONS
Minimum Experience & Essential Knowledge
- 6 – 8 years' work experience in marketing
- At least 3 years in a product development role (B2C) within telecoms industry
- Extensive experience in strategic market planning and execution of tailored customer campaigns
- Proven track record of Product Portfolio& Lifecycle management
- Strong knowledge of consumer analytics, Primary & Secondary Market Research, and pricing strategies
- Project management experience overseeing multiple project teams and interfacing with vendors
- Advanced proficiency in Microsoft Office applications
- Deep understanding of telecom sector and industry trends and innovations
- Understanding the Customer Experience Practices
- Strong Partnership Management Skills
- Excellent Communication and organizing Skills
- Excellent analytical and presentation skills
Minimum Entry Qualifications
- University Graduate preferably in Marketing and Business Administration
- MBA preferred
