Web Marketing Program - Digital Experience Data Analyst

Change the world. Love your job.

As a Digital Experience Data Analyst, you will be responsible for maximizing our understanding of our customers through the procurement, transformation, analysis, and automated enablement of vast TI data sets.

Millions of unique visitors come to TI.com looking to research, design and purchase TI products. These visits, joined with firmographic and advertising data sets, generate billions of data points containing insights about intents, experiences, and business opportunities. In this role, you will utilize a variety of tools to unlock those insights, focused on providing a stellar digital experience and building a competitive marketing advantage for TI.

You will have the opportunity to collaborate and build strong working relationships across teams in IT, Digital Marketing, Sales, and third-party analytics/marketing technology vendors. If you enjoy solving complex problems, leveraging data to drive business strategy, and communicating impact, we’d love to hear from you.

Key Responsibilities:

• Analyze large customer datasets to understand customer journeys, proactively identify opportunities to improve our customers’ digital experiences, and measure the impact of different digital experience programs.

• Help define requirements for enhanced web data collection, attribution, storage, and platform integrations in partnership with data engineers, solution architects, etc.

• Build automated data enablement tools to put data into the hands of decision makers (ex. Data visualizations, Conversational Analytics Agents, etc.)

• Operate as an analytics strategist and consultant to internal teams by following industry trends and the latest technologies, and communicating opportunities to less technical audiences

• Collaborate with other digital experience analysts on best practices, driving our analytics strategy, and consulting other teams in marketing

• Champion the importance of data-driven decision making throughout the company, advocating for others to build and strengthen this skillset

• Clearly communicate and synchronize strategy, analyses, and technical accomplishments to stakeholders and marketing leaders

Qualifications

Minimum Requirements:

• Bachelor’s degree in Computer Science, Business Analytics, Statistics, Applied Mathematics, Artificial Intelligence, Management Information Systems, or a related field.

• Internship experience in data analytics or a related role, preferably in a sales, marketing or e-commerce context.

• Familiarity with cloud platforms (e.g., AWS, GCP, Azure) and their data services.

• Knowledge of data warehousing solutions (e.g., Redshift, BigQuery, Snowflake) and strong SQL

• Strong experience with one or more statistical languages and data science packages (R/dplyr, Python/pandas, etc.)

• Passion for challenging problems and all things data

• Ability to effectively engage both technical and non-technical audiences

• Knack for visual, data-oriented story telling

• Logical, critical thinking and comfort with ambiguity

• Proactive and positive attitude with strong collaboration skills and a team-focused mindset

• Strong problem-solving skills and ability to translate complex analyses into actionable insights.

• Excellent communication skills, with the ability to present technical concepts to non-technical audiences.

Preferred Qualifications:

• Master’s degree in Computer Science, Business Analytics, or Marketing with an analytics focus

• Experience using website analytics tools (Google Analytics) and marketing technology platforms

• Functional knowledge around building, training, and deploying predictive models for digital experiences

• Functional knowledge of APIs, database design, ETL processes, and browser/server-based data collection principles

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.

• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI

• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

If you are interested in this position, please apply to this requisition.

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.