Asset & Wealth Management, Private Wealth Management, Product Marketing, Analyst - New York

YOUR IMPACT

As a Product Marketing Analyst, you'll play a meaningful role in shaping how clients and advisors experience Goldman Sachs' wealth management offerings. From building and overseeing integrated marketing campaigns across key audiences to crafting compelling narratives around investment solutions, your work will directly influence how we connect with clients and grow our business.

You'll own the development of multi-channel campaigns — coordinating strategy, messaging, creative, and analytics across a diverse set of internal and external partners. If you're a sharp communicator with a passion for financial markets and marketing, and a drive to make an impact, this is the role for you.

Ideal candidates bring financial acumen, strong writing instincts, and deep hands-on experience designing and executing integrated marketing campaigns across multiple channels and audiences. You're organized, entrepreneurial, and energized by the opportunity to continuously raise the bar for how a world-class marketing team operates.

OUR IMPACT

Wealth Management

At Goldman Sachs, we help clients around the world reach their financial goals. Our Private Wealth Advisors deliver financial planning, investment management, lending, and comprehensive guidance to a diverse range of clients — from ultra-high net worth individuals and families to family offices, foundations and endowments,

Marketing & Client Engagement Team

The Marketing & Client Engagement Team sits at the intersection of brand, strategy, and client experience. We design and execute the marketing programs that bring Goldman Sachs Wealth Management to life — attracting new clients, strengthening existing relationships, and creating meaningful touchpoints across every stage of the client journey. We're growing our team and looking for a talented marketer to help drive that work forward.

HOW YOU WILL FULFILL YOUR POTENTIAL

• Lead integrated marketing campaigns — Develop, manage, and oversee end-to-end integrated marketing campaigns across a range of investment, lending and planning solutions and key audiences, tailoring strategy and messaging to distinct client and advisor audiences.
• Drive campaign strategy — Build comprehensive, multi-channel marketing programs that span digital, content, email, and advisor-facing channels — ensuring consistent messaging and a cohesive brand experience at every touchpoint.
• Translate products into stories — Partner closely with business and product teams to deeply understand our offerings and translate complex financial concepts into clear, compelling campaign narratives that resonate with target audiences.
• Tell compelling stories — Draft and edit copy for pitch books, articles and other client-facing materials that are clear, persuasive, and on-brand.
• Collaborate broadly — Work across internal marketing teams and external partners, agencies, and vendors to bring integrated campaigns to life across new and existing channels.
• Own the process — Manage campaigns end-to-end, from initial planning and audience segmentation through creative briefing, copywriting, design, implementation, optimization, and reporting.
• Engage advisors — Partner with advisor teams to develop targeted content and campaigns that drive product awareness, education, and adoption across key wealth management offerings.
• Educate and inspire — Compose and lightly design internal educational materials that help advisor teams stay informed and engaged.
• Think creatively — Bring fresh ideas to the table to maximize client engagement and keep our marketing campaigns sharp, differentiated, and effective.
• Let data lead — Use an iterative, data-driven approach to continuously measure, enhance, and optimize integrated campaign performance across channels and audiences.
• Report with clarity — Create regular reports on campaign results, test findings, and ongoing initiatives to share actionable insights with leadership.
• Improve how we work — Actively contribute to the evolution of the Marketing team's processes for stronger collaboration and more efficient campaign execution.
• Keep things running — Manage invoicing, budget tracking, and statement of work approvals with precision and accountability.

EXPERIENCE & SKILLS WE’RE LOOKING FOR

• Bachelor’s Degree Required
• 2+ years of professional experience in integrated marketing, product marketing, or a related field
• Demonstrated experience building and executing integrated, multi-channel marketing campaigns across diverse audiences and products
• Experience in financial services (wealth management, investments, or related fields) strongly preferred
• Strong copywriting and editorial skills — you write with clarity, creativity, and purpose
• Ability to develop audience-specific messaging frameworks and campaign strategies that drive measurable engagement
• Familiarity with design tools across the Microsoft suite
• Proven ability to execute distinctive, results-driven marketing programs in the marketplace
• A collaborative, positive team outlook with a client-first mindset
• Strong interpersonal skills and comfort working in a team-oriented environment
• Ability to thrive in a fast-paced environment and think clearly under pressure
• Highly organized with sharp attention to detail and excellent follow-through
• Strong verbal and written communication skills
• An entrepreneurial spirit and creative approach to problem-solving

ABOUT GOLDMAN SACHS

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We're committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

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