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Abbott Laboratories

Associate Product Manager

Abbott Laboratories Shanghai, Shanghai, China

Hospitals and Health Care · 10,001+ employees

Oct 30
product-manager Mid (2-5 yrs) Full-time China
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About the role

The Associate Product Manager will develop and execute brand strategies, marketing programs, and educational content to drive business growth. They are also responsible for managing KOL relationships, monitoring marketing budgets, and collaborating with the sales team to support HCP and patient education.

What they look for

Brand Strategy Marketing Program Execution KOL Management Marketing Materials Development Clinical Tools Product Management Budget Management HCP Education Patient Education Pharmaceutical Industry Knowledge Clinical Nutrition Sales Experience English Proficiency

Requirements

Candidates must hold a bachelor's degree or higher and possess 3-5 years of experience in the pharmaceutical, clinical nutrition, or healthcare sectors. A minimum of one year in product management is required, with preference given to those with prior sales experience.

Full description

Main Responsibilities

•Understand and implement the brand strategies & plan to grow the business and identify opportunities to expand sales and productivity of assigned department.

•Develop and execute marketing program to make sure on-time-delivery with high quality.

•Lead to build and maintain professional relationship with KOLs through advisory meeting, sponsorship, site visit and attendance at key congress. Utilize KOLs to drive marketing message and brand noise for demand creation.

•Create and develop marketing materials including evidence-based messages, clinical tools, product slides, handbook… etc.

•Closely work with ethical sales team for developing education contents and activation plans for HCP& patient education to drive downstream.

•Monitor and control marketing expenses in line with budget on monthly basis.

•Assist Line Manager in other additional tasks as requested

Background & Education Required

•Bachelor’s degree or above

•With 3-5 years’ working experience in Pharmaceutical or Clinical Nutrition or Healthcare market.

•Minimum 1 year’s working experience in product management with multi-national companies. Minimum 1 year sales experience background is preferred.

•Good command of written and verbal English.

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