About the role

You will own end-to-end CRM and go-to-market strategies to drive growth, frequency, and retention for food delivery services. This involves leading multi-channel communication, managing lifecycle automation, and collaborating with cross-functional teams to optimize product performance.

What they look for

Product marketing CRM strategy Lifecycle marketing Data analytics A/B testing Bloomreach Segmentation Personalization Multi-channel communication Funnel tracking Go-to-market strategy Growth marketing Cross-functional leadership Stakeholder management

Requirements

The role requires expertise in CRM orchestration, data analytics, and product marketing within a fast-paced environment. Candidates must be able to define product events, drive A/B testing, and adapt strategies for diverse international markets.

Benefits

Mentoring Career consulting Learning programs Global Talent Exchange Program Sports activities Volunteering projects Language courses

Full description

Product Marketing Manager

Department: Corporate Marketing

Employment Type: Full Time

Location: Georgia

Description

We are looking for a Product Marketing Manager (CRM) to drive growth, frequency, and retention for inDrive.Groceries and Restaurant Delivery. This role sits at the intersection of product, CRM, analytics, and growth. You will own end-to-end go-to-market and CRM strategies that turn food delivery into a habit-forming, high-frequency use case. Your mission is to translate product capabilities, assortment, and offers into clear, timely, and personalized communication — driving both first orders and repeat behavior through scalable lifecycle strategies.

Key Responsibilities

CRM & lifecycle ownership

Design and own CRM strategies across the full lifecycle

Drive high-frequency CRM orchestration

Lead multi-channel communication: push notifications, in-app banners (home, catalog, checkout, ride context) and WhatsApp / messaging channels

Work with Bloomreach: segmentation, dynamic content and personalization, triggered and automated flows

Data, events & analytics

Own the definition and quality of product & CRM events required for funnel tracking, segmentation and targeting, experimentation and ML use cases

Partner with analytics to track conversion to first order, repeat rate, frequency (orders per user), AOV / basket composition, CRM contribution to GMV

Drive A/B testing

Cross-functional leadership

Act as a key connector between Product (Groceries & Food Delivery), Engineering, Analytics & Data Science and Local Marketing teams

Support market rollouts across multiple countries: adapt CRM strategies to local behavior and supply, align with local assortment, pricing, and partners

Skills, Knowledge & Expertise

Why join us

Help us challenge injustice by creating fair choices for millions of people across 48 countries.

Develop your professional skills with access to mentoring, career consulting, and learning programs.

Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.

Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.

Work alongside people who take initiative, speak openly, and challenge themselves to grow.

Improve your language skills through co-financed courses and internal speaking clubs.

Final benefits may vary depending on the location.