Marketing Product Owner- Salesforce

About us

Halfords is on a journey - building the future of motoring and cycling and looking for people who want to help shape what comes next. We’re a place for co‑creators: people who want to make a real impact, take ownership and be part of something that’s still evolving.

As the UK’s leading retailer of motoring and cycling products, we’re supported by one of the country’s largest independent vehicle servicing, maintenance and repair networks through Halfords Autocentres. This breadth gives us a strong, stable foundation - and the freedom to keep innovating and growing.

That means real variety for our colleagues, along with the opportunity to learn, stretch and develop as the business moves forward. Whatever your role, you’ll be part of a team focused on delivering exceptional service - using your expertise to solve problems, guide customers and help keep the nation moving with confidence.

We're investing in our data foundations and in our marketing technology to deliver predictive, personalised customer experiences across our customer touchpoints. It's an exciting time to join the team and be part of the transformation. 

About the role

As Marketing Product Owner, you'll shape and evolve Halfords Salesforce marketing technology ecosystem, enabling seamless, personalised customer experiences across every touchpoint.

You'll translate business strategy into product innovation, leading the roadmap for marketing automation, customer data activation and omnichannel campaign delivery. Working closely with teams across Marketing, Digital, CRM, Stores, Garages, Contact Centre and Technology, you'll ensure our Salesforce platform delivers measurable value for both customers and the business.

Key Responsibilities

• Own the product vision, roadmap and backlog for Halfords Salesforce marketing technology platform

• Prioritise features and enhancements based on customer needs, commercial impact and technical feasibility

• Act as the key link between business stakeholders and technology teams, translating requirements into clear product outcomes

• Define and monitor success metrics, continuously optimising platform performance and customer engagement

• Drive the development of the Salesforce ecosystem, including Marketing Cloud, Data Cloud, Loyalty Cloud and CRM integrations

• Enable highly personalised customer communications across email, SMS, push notifications, web, app, paid media and in-store channels

• Design and enhance customer journeys that connect digital and physical experiences

• Support real-time and triggered communications using customer and vehicle data

• Ensure robust campaign governance, consent management and regulatory compliance

• Collaborate with CRM, Loyalty, Product, Data Science and Analytics teams to deliver customer-centric solutions

About You

• Proven experience as a Product Owner or Product Manager within a Marketing Technology environment

• Strong knowledge of Salesforce and its capabilities

• Experience delivering omnichannel campaigns across digital and physical customer journeys

• Strong understanding of Agile methodologies, backlog management and stakeholder engagement

• Knowledge of customer data, segmentation, personalisation and marketing automation

• Experience working collaboratively across technology, data and marketing functions

Desirable

• Experience with Salesforce Data Cloud, Marketing Cloud and Loyalty/Revenue Cloud

• Knowledge of Customer Data Platforms (CDPs) and real-time personalisation

• Experience integrating Salesforce with ecommerce, POS and CRM platforms

• Salesforce certifications (Marketing Cloud, Product Owner or Administrator)

Reward & benefits

• A fair and competitive salary evaluated against market data, annual discretionary bonus scheme, pension, life assurance, 25 days annual leave plus bank holidays and enhanced family leave.

• Commitment and dedication to your ongoing personal and professional development. We help you to own and grow your potential so you can be at your best in your current role and to support your future career aspirations.

• We offer hybrid working in our Support Centre, you will be based at our Support Centre 3 days a week with an optional 2 days working from home.

• You will have access to a wealth of employee discounts across the Halfords suite of products and services.

• Wellbeing and inclusion are at the heart of our colleague experience. We offer resources and ongoing support to enhance your wellbeing at work and active Colleague Networks supporting inclusion initiatives across Halfords.

Not sure you meet all the criteria? We'd encourage you to take the wheel and apply anyway! At Halfords we are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

At Halfords, we operate a hybrid working policy with 3 days on site at our Support Centre in Redditch.