Visual Designer

Location: Jayanagar, Bengaluru — in office

Type: Full-time

Experience: 1-2 years

Compensation: the posted range is fixed pay; ESOPs come over and above.

About Kulfi

Kulfi is where couples in India spend time together, even when they can't be in the same place.

About 100 million unmarried Indian couples don't get to be together most nights. Different cities, different homes, parents around. A phone is all they have. So they join a class just to be near each other, or stay on a one-way call, or watch a movie over video. They do all this for love, and nothing was built for them.

We are building that. Kulfi is a digital experiences app for couples, and close to a million people already use it. We did not get here by spending. Daily users grew 4x in 30 days this summer. We added 100,000 users in the first 20 days of August without paying for a single ad. 80% of all play happens between 9pm and midnight. That is bedtime, and we own it. We are backed by South Park Commons and by founders and CEOs from Swiggy, Mosaic Wellness, Snitch and Moonshot.

Next is an AI personalization engine for games. Every couple gets a new game every day, made for them on the spot from what they like. Our team already ships a new game in about two days. No couple should run out of things to do together.

India has more couples than any other country. We want every one of them on Kulfi.

We are a small, high-intensity team. Your work will reach real users quickly, and you will be expected to notice what is broken—not wait for someone else to notice it for you.

What You Will Do

Dual Craft: App UI & Game UI/Art

App Surface Design: Design the core mobile experience in Figma—onboarding, couple-pairing flows, home navigation, profile identities, and ambient night-time chat interfaces.

Game UI & In-Game HUDs: Design specialized, tactile interfaces for 2-player micro-games—turn indicators, interactive boards, card layouts, answer reveals, countdown timers, and victory/loss screens.

Visual Art & Thematic Assets: Produce bespoke visual assets, illustrations, avatars, thematic stickers, and expressive game props tailored to intimate couple rituals and 48-hour game drops.

Micro-Interactions & "Game Feel": Combine visual art with motion, haptics, and particle/celebration effects (Lottie, Rive, or Figma motion) so interactions feel alive, physical, and emotionally rewarding.

AI-Native Visual Production

Generative Art Engine: Produce production-grade game art, character sets, and backgrounds.

Interactive Prototyping with AI: Use AI tools (Codex, Claude) to build functional, playable games end-to-end using our in-house SDK.

Systems

Zero-Friction Dev Handoff: Provide clean exports, asset slices, tokenized specs, and explicit edge-case states (disconnections, partner inactive, asymmetric screen sizes).

What We Are Looking For

A. Exceptional Taste & Visual Artistry

Strong Core Fundamentals: Demonstrated mastery of composition, color theory, stylized 2D art, typography, and visual balance.

Dual Fluent (App + Game): You understand that an app screen demands clarity and low cognitive load, while a game screen demands immersion, tactile feedback, and delight.

Emotionally Resonant Style: Intuition for novel, cozy, and playful aesthetics suitable for late-night mobile interactions.

B. AI as a Visual Multiplier

Not Just a Prompt Typist: You actively direct, iterate, and stylize raw AI outputs into finished, cohesive product artwork.

Obsessive Tool Exploration: You continuously tinker with bleeding-edge visual AI models, plugins, and control nets to push what a 1-person design pod can output.

C. Super Curiosity & High Agency

Unprompted Output: A rich body of personal creative work—indie games, card game mockups, digital illustration series, custom sticker packs, or concept apps.

Extreme Self-Direction: When an asset is missing or experience is lagging, you fix or report it yourself immediately rather than waiting for an external push or PM spec.

Bonus Points (Helpful, Not Required)

Background in sketching or art as a hobby, project or profession.

Basic understanding of mobile rendering constraints (vector optimization, texture atlas sizing, WebGL, or Canvas).

What Success Looks Like

Within 30 Days:

Audit Kulfi’s existing app surfaces and active games; map visual inconsistencies and fix them.

Ship your first live game.

Interview Process

Portfolio Screen: Rigorous filter on visual taste, craft, 2D art skill, and UI structure (no generic templates).

15-Minute Intro Screen: Evaluates taste influences, creative appetite, and personal agency.

90-Minute Live Visual & Game Jam.

45-Minute Founder Chat: Deep dive on creative ambition, speed of iteration, and cultural alignment.

Reference Checks