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Stryker

Product Manager KAM

Stryker Gurugram, Haryana, India

Medical Equipment Manufacturing · 10,001+ employees

19 h ago
product-manager Senior (5-10 yrs) Full-time India
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About the role

The Product Manager KAM will own the marketing strategy and execution for key hospital accounts, developing 360° account-based marketing plans to drive revenue. They will engage key stakeholders, manage product demonstrations, and collaborate with cross-functional teams to optimize marketing impact and product adoption.

What they look for

Account-based marketing Strategic marketing Product marketing Stakeholder management Presentation skills Content development Analytical skills Cross-functional collaboration Hospital operations Clinical workflows Procurement processes Healthcare buying cycles MedTech Medical devices Diagnostics Pharmaceutical

Requirements

Candidates must have a Bachelor's degree in a relevant field, with an MBA preferred, and 6-10 years of experience in strategic or account-based marketing. A strong background in MedTech, medical devices, or healthcare industries is required, along with deep knowledge of hospital operations and clinical workflows.

Full description

Work Flexibility: Onsite

What You Will Do

  • Own the marketing strategy and execution for assigned key hospital chains and strategic accounts.
  • Develop and implement 360° account-based marketing plans aligned with revenue and business objectives.
  • Engage and influence key stakeholders including CXOs, HODs, procurement teams, clinical leaders, and hospital marketing teams.
  • Identify growth opportunities, white spaces, and opportunities for new product adoption across hospital networks.
  • Plan and execute CMEs, clinical workshops, product demonstrations, and customer engagement programs.
  • Create tailored account-specific marketing content, including ROI decks, case studies, executive presentations, and value propositions.
  • Partner with KOLs and clinical experts to build evidence-based success stories, testimonials, and outcome-driven narratives.
  • Collaborate closely with Sales, Product, Training, and Service teams to drive account growth and customer engagement.
  • Track campaign performance, product adoption, competitive activity, and customer insights to optimize marketing impact.

What We Need

  • Bachelor's degree in Marketing, Business, Healthcare, Life Sciences, or a related field; MBA preferred.
  • 6-10 years of experience in Key Account Marketing, Strategic Marketing, Product Marketing, or Account-Based Marketing roles.
  • Strong understanding of hospital operations, clinical workflows, procurement processes, and healthcare buying cycles.
  • Experience working with large healthcare chains such as Apollo, Fortis, Max, Manipal, Narayana Health, or similar organizations.
  • Background in MedTech, Medical Devices, Diagnostics, Healthcare Technology, or Pharmaceutical industries.
  • Excellent stakeholder management, presentation, content development, analytical, and cross-functional collaboration skills.

Travel Percentage: 60%

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