Senior Product Marketing Manager - Industrials

VulcanForms Inc. United States · $110K–$152K/yr

Manufacturing · 201-500 employees

5 h ago

Remote Senior (5-10 yrs) Full-time United States

About the role

Develop and execute go-to-market strategies while creating technical marketing materials to drive adoption of VulcanForms' industrial offerings. Partner with engineering and commercial teams to translate manufacturing capabilities into compelling customer value propositions.

What they look for

Product marketing Go-to-market strategy Positioning Messaging Sales enablement Technical marketing Manufacturing Competitive analysis Value proposition Stakeholder management Content creation Regulatory compliance

Requirements

Requires 6+ years of experience in product or solutions marketing within industrial or manufacturing environments. Candidates must possess strong written communication skills and the ability to translate complex technical concepts for non-technical decision-makers.

Benefits

Medical insurance Dental insurance Vision insurance Life insurance Paid time off 401(k) plan Company match Equity package

Full description

Job Purpose

VulcanForms is seeking a highly motivated Senior Product Marketing Manager to lead product marketing within our Industrials business unit. In this role, you will partner closely with engineering, commercial, production, and customer teams to drive adoption of VulcanForms' Industrials business. You will be the voice of this offering to program and technical leaders and create positioning and go-to-market programs that underscore VulcanForms' manufacturing capability and business impact for Industrials customers. This is a remote opportunity with occasional travel.

Key Responsibilities

Develop and execute go-to-market strategy for VulcanForms' Industrials offering, defining positioning and messaging based on customer pain points and competitive landscape
Monitor shifts in the market, relevant regulatory or policy changes, and competitor positioning across traditional and emerging industrials, energy, and firearms sectors
Partner with Engineering to translate manufacturing capability into customer value propositions
Support launch planning for new capabilities, including collateral creation, sales enablement, and customer engagement activities
Create precise technical marketing materials - capability decks, case studies, white papers – and partner directly with our Commercial team to support with positioning language and materials where appropriate
Work closely with customers and internal teams to understand program challenges and how manufacturing capability addresses them
Support executive-level narratives for board updates and customer program reviews

Qualifications

6+ years in product or solutions marketing, with direct experience in industrial/manufacturing environments
Demonstrated ability to translate technical or manufacturing capability into arguments non-technical decision-makers can act on
Experience building positioning and enablement from scratch in a business without established product marketing infrastructure
Strong written communicator, able to produce polished, executive-ready materials independently
Comfort operating within multi-stakeholder program sales cycles, including regulatory and compliance considerations

VulcanForms offers a competitive salary and equity package. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, VulcanForms provides comprehensive benefits including medical, dental, vision, and life insurance; generous paid time off; and a 401(k) plan with company match.

The annual base salary range for this position is $110,400 to $151,800.