Product Manager

About the Role

We are looking for a Product Manager with 3–5 years of experience in Mobile Performance Advertising and AdTech to drive the development and enhancement of Xapads' proprietary mobile advertising products.

The ideal candidate should have hands-on product experience working with Mobile Measurement Partners (MMPs), performance advertising platforms, attribution and postback integrations, and preferably a mobile DSP or performance-focused programmatic platform.

In this role, you will work closely with Engineering, Data, Operations, Business, and other cross-functional teams to build and enhance products across campaign execution, attribution, optimization, reporting, audience intelligence, and performance measurement.

Candidates who have contributed to building or scaling a Mobile DSP as a Product Manager will have a strong advantage.

Key Responsibilities

• Own and contribute to the product roadmap for Mobile Performance and DSP capabilities, from requirement discovery through development, launch, and optimization.

• Work closely with Engineering, Data, Operations, and Business teams to define, prioritize, and deliver new product capabilities.

• Drive integrations with Mobile Measurement Partners (MMPs).

• Define product requirements for attribution, tracking, postbacks, conversion events, install and in-app event measurement, and related performance workflows.

• Convert business and advertiser requirements into clear PRDs, product specifications, user stories, workflows, and acceptance criteria.

• Develop features supporting performance campaign use cases such as CPI, CPA, ROAS, retargeting, audience creation, optimization, and conversion-based bidding.

• Monitor platform performance, advertiser outcomes, campaign metrics, product adoption, and operational efficiency to identify areas for improvement.

• Participate actively in sprint planning, backlog prioritization, product testing, UAT, release planning, and post-release analysis.

• Conduct competitive and market analysis across Mobile DSPs, performance advertising platforms, attribution platforms, and mobile measurement technologies.

• Work closely with Operations and Business teams to understand real-world campaign challenges and translate them into scalable product solutions.

Required Skills & Experience

• 3–5 years of Product Management experience, preferably within Mobile Advertising, Performance Marketing, Programmatic Advertising, or AdTech.

• Strong understanding of the mobile performance advertising ecosystem, including DSPs, Ad Exchanges, SSPs, RTB, SDK-based advertising, mediation, attribution, and audience targeting.

• Prior experience working on MMP integrations.

• Good understanding of mobile attribution, tracking links, postbacks, conversion events, attribution windows, deep linking, SKAN, Android Privacy Sandbox, and mobile measurement concepts.

• Understanding of performance marketing KPIs.

• Experience translating complex advertising and measurement workflows into scalable platform features.

• Hands-on experience working i with Product, Engineering, Data, QA, Operations, and Business teams.

• Ability to create clear product documentation including PRDs, user stories, functional specifications, process flows, and acceptance criteria.

• Strong analytical and problem-solving skills with the ability to make data-driven product decisions.

• Understanding of programmatic standards and technologies such as OpenRTB, Native Ads, VAST, APIs, tracking pixels, and server-to-server integrations.

Preferred / Added Advantage

• Previous experience building, scaling, or managing a Mobile DSP or Performance Advertising Platform.

• Experience designing automated campaign optimization or bidding products using conversion and attribution signals.

• Experience building audience segmentation, retargeting, lookalike, or event-based audience products using MMP or first-party data.

• Understanding of fraud prevention, attribution discrepancies, click/install validation, and mobile advertising quality controls.

• Experience with reporting and analytics products combining campaign delivery, attribution, revenue, and conversion data.

• Exposure to both user acquisition and retargeting/re-engagement use cases.

• Experience working with high-volume real-time advertising or event-processing systems.

What We Are Looking For

We are particularly interested in someone who understands the complete journey of a mobile performance campaign — from bid request and ad delivery to click, install, in-app event, attribution, postback, reporting, and campaign optimization.

This role is best suited for a Product Manager who has worked close to the technology behind mobile performance advertising and can bridge advertiser requirements, MMP data, programmatic infrastructure, and engineering execution to build scalable performance advertising products.

Requirements

Required Skills & Experience

• 3–5 years of Product Management experience, preferably within Mobile Advertising, Performance Marketing, Programmatic Advertising, or AdTech.

• Strong understanding of the mobile performance advertising ecosystem, including DSPs, Ad Exchanges, SSPs, RTB, SDK-based advertising, mediation, attribution, and audience targeting.

• Prior experience working on MMP integrations.

• Good understanding of mobile attribution, tracking links, postbacks, conversion events, attribution windows, deep linking, SKAN, Android Privacy Sandbox, and mobile measurement concepts.

• Understanding of performance marketing KPIs.

• Experience translating complex advertising and measurement workflows into scalable platform features.

• Hands-on experience working i with Product, Engineering, Data, QA, Operations, and Business teams.

• Ability to create clear product documentation including PRDs, user stories, functional specifications, process flows, and acceptance criteria.

• Strong analytical and problem-solving skills with the ability to make data-driven product decisions.

• Understanding of programmatic standards and technologies such as OpenRTB, Native Ads, VAST, APIs, tracking pixels, and server-to-server integrations.