Digital Product Manager, Principal

Your Role

The Digital Access to Care team is responsible for partnering with various stakeholders to build, refine and execute for our web and mobile Find a Doctor and search experiences. The Digital Product Manager, Principal will report to the Sr. Manager, Digital Product Management, Access to Care Manager. In this role you will help define the short-term and long-term product roadmap. You will work with cross-functional teams in a fast paced, agile environment and will be responsible for managing product development deliverables such as requirements documentation, analytics, design reviews, implementation, and delivery.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Responsibilities

Your Work

In this role, you will:

• Own and evolve the product strategy and roadmap for consumer-facing digital access and search experiences, translating business objectives and member needs into prioritized product initiatives
• Establish and monitor product KPIs and analytics to measure adoption, engagement, experience performance, and business outcomes, using insights to drive continuous improvement
• Conduct secondary market and competitive research to inform product decisions and identify emerging opportunities
• Write and review detailed user stories and acceptance criteria covering multiple user-types
• Leverage analytics tools to inform product decisions and show measurable outcomes of product releases
• Develop and communicate user needs and hypotheses to guide product decisions and desired outcomes
• Understand User Research and UX to translate user needs and insights into high-quality digital experiences
• Clearly articulate business goals, strategies, recommendations, and rationale across broad range of internal and external audiences in an approachable way
• Create and deliver clear and compelling presentations to all levels of leadership

Qualifications

Your Knowledge and Experience

• Requires a bachelor's degree or High School Diploma/GED and 4 years of additional relevant experience in lieu of a degree
• Requires at least 10 years of prior relevant experience including product management, management consulting or entrepreneurship
• Requires experience with digital product management, including ownership of consumer-facing web and/or mobile products from strategy through launch and ongoing optimization
• Requires experience defining product roadmaps, writing user stories and acceptance criteria, and partnering with cross-functional teams in an Agile product development environment
• Requires experience using product analytics, KPIs, and user insights to evaluate performance, prioritize improvements, and drive measurable outcomes
• Experience developing or optimizing digital search and discovery experiences; experience with Elasticsearch or similar search technologies strongly preferred
• Healthcare, health plan, payer, or similar highly regulated industry experience strongly preferred
• Ability to identify opportunities to improve product operating models, processes, and ways of working across cross-functional teams
• Strong written and verbal communication skills, with experience presenting product strategy, recommendations, and outcomes to senior leadership

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.

• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.

• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model

We believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility - providing clear expectations while respecting the diverse needs of our workforce. Our workplace model is designed around intentional in-person interaction, collaboration, connection, creativity and flexibility:

• For most teams, this means coming into the office two days per week.

• Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in-office time based on business need.

• For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.

The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.