Product Marketing Manager

OnTarget Communications עיריית הוד השרוו -מחלקת הרווחה והשירותים החברתיים, Center District, Israel

Staffing and Recruiting · 1 employee

4 d ago

Mid (2-5 yrs) Full-time Israel

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About the role

Own positioning, messaging, and go-to-market strategy for software products, including launches and major updates. Develop sales and partner enablement materials, analyze competitors, create analyst-facing narratives, and use customer insights to support differentiation and success stories.

What they look for

Product Marketing Positioning Messaging Go-To-Market Strategy Sales Enablement Value Proposition Development Storytelling Competitive Analysis Market Differentiation Customer Insights Partner Enablement Analyst Relations B2B SaaS Enterprise Software English Hebrew

Requirements

Requires at least three years of product marketing experience in B2B SaaS or enterprise software, including ownership of messaging and go-to-market for complex products. Strong storytelling and communication skills, hands-on sales enablement and competitive positioning experience, and fluency in English and Hebrew are required; global go-to-market experience is an advantage.

Full description

Location: Rosh Ha’ayin, Israel

Employment Type: Fully Employed

Workplace Type: Hybrid - 4 days in office

Seniority: Senior

The Role: Own positioning, messaging, go-to-market, and sales enablement for a portfolio of software solutions. Work closely with Product, Sales, Marketing, and Partners to drive clear market differentiation and successful launches.

Responsibilities

Define positioning and messaging across industries and personas

Build strong value propositions focused on business impact

Translate product capabilities into clear, simple messaging

Lead go-to-market for launches and major updates

Create sales and partner enablement materials (decks, battlecards, ROI content)

Conduct competitive analysis and support differentiation

Develop analyst-facing narratives

Gather customer insights and build success stories

Qualifications

3+ years in Product Marketing (B2B SaaS / enterprise software)

Experience owning messaging and GTM for complex products

Strong storytelling and communication skills

Hands-on with sales enablement and competitive positioning

Fluent English and Hebrew

Global GTM experience – advantage