Manager, Product & Market Development
Avient Shenzhen, Guangdong, China
Plastics Manufacturing · 5,001-10,000 employees
About the role
The Product & Marketing Manager is responsible for driving profitable growth through product portfolio management, pricing strategies, and new product development. They will coordinate cross-functional activities across Sales, Technical, and Operations teams to strengthen customer relationships and commercialize growth opportunities.
What they look for
Requirements
Candidates must hold a bachelor's degree in a relevant field such as marketing, business, or engineering, and possess 5–10 years of commercial experience. Experience in textile inks or screen printing industries and working with global brands is highly preferred.
Full description
The Product & Marketing Manager is responsible for driving profitable growth through product portfolio management, new product development, pricing management, and market development. Accountability will center on identifying and commercializing growth opportunities, building relationships with key brands and strategic accounts, and coordinating cross-functional activities to support business objectives. This individual will work closely with Sales, Technical, Marketing, and Operations teams to develop innovative solutions, strengthen customer relationships, and accelerate profitable growth across the region
Responsibilities
Product Portfolio & Pricing Management
- Manage product portfolio, pricing strategy, SAP product master data, and related lifecycle activities for assigned product lines.
- Monitor product sales, profitability, product mix, and gross margin performance, and recommend actions to optimize portfolio performance and business results.
- Support pricing reviews and margin improvement initiatives across the region.
Product Development & Localization
- Coordinate new product development, commercialization, and product launch activities in collaboration with Technical, Sales, and Operations teams.
- Work with global and regional technical teams to localize existing products and formulations to meet Asia market requirements, customer needs, regulatory standards, and cost targets.
Market Development & Business Growth
- Build and maintain relationships with regional offices of key brands, strategic customers, major garment groups, and supply chain partners, including Nike, adidas, Under Armour, Fanatics, and leading garment manufacturers across Asia.
- Monitor and analyze market trends, customer requirements, competitive activities, emerging technologies, and market segments to Identify and evaluate new market opportunities, applications, customer segments, and growth projects across the region.
Marketing & Sales Support
- Develop and maintain product marketing tools, including product brochures, technical data sheets, application guides, samples, presentation materials, and other sales support tools.
- Support sales teams with product training, customer presentations, product demonstrations, and technical communication materials.
- Support new product promotion and customer engagement activities to accelerate product adoption and market penetration.
Scope
Personnel: Individual Contributor
Budget: Business Unit Specific
Travel: Travel within Asia to support customer engagement, brand development, market research, trade shows, and business development activities.
Other: Reports to Senior Business Manager-Asia
Fluent in spoken English
Qualifications
Education:
- Bachelor’s degree in marketing, business administration, chemistry, Chemical Engineering, Materials Science, Textile Engineering, or related discipline.
Experience
- 5–10 years of experience in Product Management, Business Development, Technical Sales, or related commercial roles.
- Experience in textile inks, screen printing or related industries is preferred.
- Experience in product portfolio management, pricing management, and profitability analysis.
- Experience supporting new product development, commercialization, and product localization projects.
- Experience working with global brands, garment manufacturers, sourcing organizations, or strategic accounts preferred.
- Experience developing market opportunities across Asia Pacific markets is preferred.
Skills and Certifications:
Self-MotivatedIntermediate
Time / Priority ManagementIntermediate
Work IndependentlyIntermediate
Work on a TeamIntermediate
Organizational SkillsIntermediate
Microsoft ExcelIntermediate
Microsoft PowerPointIntermediate
Microsoft WordIntermediate
Microsoft OutlookIntermediate
SAPIntermediate
SAP Business WarehouseIntermediate
CRM SystemsIntermediate
