Senior Product Marketing Manager
NetEase Games Singapore, Singapore
Computer Games · 10,001+ employees
About the role
You will expand and manage overseas gaming community channels by identifying and partnering with community owners and core player organizers. You will also design and execute partnership models to drive user growth, GMV, and ROI while maintaining a community resource library.
What they look for
Requirements
Candidates must hold at least a bachelor's degree and possess strong cold outreach and relationship management skills. A deep understanding of overseas gaming community ecosystems and proficiency in English are required.
Full description
About the Role We are looking for a Game Community Operations Executive to expand and manage our overseas gaming community channels. You will identify and partner with community owners and core player organisers across major platforms, design collaboration models that drive user growth, GMV and ROI, and build a scalable community resource base. Key Responsibilities - Expand and operate overseas game communities and community channels; continuously source new partnership resources to drive user growth, GMV and ROI. - Identify and build relationships with community owners, admins, and core player organisers across Discord, Reddit, Facebook Groups, Telegram, and game forums. - Design and execute partnership models — including CPS deals, exclusive offers, community events, and bot integrations — to secure long-term, stable output from partners. - Plan community growth campaigns around new game launches, version updates, and trending game topics; track traffic, payment, and conversion performance. - Build and maintain a community resource library and partnership SOPs; explore AI and bot tools to improve outreach and operational efficiency. Requirements - Bachelor's degree or above. - Strong cold outreach, business communication, and relationship management skills, with a proven ability to build partnerships from scratch. - Good understanding of overseas gaming community ecosystems (e.g., Discord, Reddit, Telegram, Facebook Groups, game forums). - Able to use English as a working language. Good to Have - Experience in overseas community operations, partnerships, affiliate marketing, KOL/KOC engagement, or game operations. - Existing community or partnership resources in European or North American markets. - Avid gamer with strong familiarity with overseas player culture.
