Senior Manager, Apparel Product Line Management, Create, Local Creation GC
Nike Shanghai, Shanghai, China
Retail · 10,001+ employees
About the role
The Senior Manager will lead the Create portfolio for the Greater China Local Creation team, defining multi-season strategies and driving new product creation opportunities. They are responsible for managing a team, translating cultural and marketplace insights into product solutions, and ensuring cross-functional alignment from concept to launch.
What they look for
Requirements
Candidates must have at least 8 years of experience in apparel product management or a related field, along with a bachelor's degree. Strong commercial acumen, leadership capabilities, and the ability to navigate a matrix organization are essential, with professional English proficiency required and Mandarin preferred.
Full description
WHO YOU’LL WORK WITH
This role sits within Nike’s GC Local Creation organization and reports to the Director, Apparel Product Line Management, Local Creation GC. The Apparel Product Line Management team translates consumer, cultural, marketplace, and business insights into compelling product strategies and solutions for the Greater China marketplace. The role focuses on the Create portfolio, leading new product creation opportunities and a team responsible for locally relevant innovation and growth. You will work closely with Product Line Management teammates and partners across Design, Product Development, Technical Development, Materials, Costing, Sourcing, Merchandising, Planning, Finance, Brand, Marketplace, Sports, and global teams.
WHO WE ARE LOOKING FOR
We are looking for a strategic, consumer-obsessed, collaborative, and results-oriented professional to join Nike’s Apparel Product Line Management organization for Greater China Local Creation. The ideal candidate brings a strong product point of view, deep curiosity about the GC consumer, commercial acumen, and the ability to turn insights into focused product direction. The successful candidate is comfortable creating clarity in ambiguity, influencing across a matrix organization, and balancing consumer relevance, brand distinction, speed, quality, and profitability. They communicate with impact, build trusted partnerships, and lead work with accountability and inclusion.
Key requirements: • Bachelor’s degree in Product Management, Merchandising, Business, Marketing, Design, or a related field, or an equivalent combination of education and experience. • Typically 8+ years of experience in apparel product management, merchandising, category management, product creation, or a related field within sportswear, fashion, outdoor, or consumer products. • Strong understanding of apparel product creation from consumer insight and brief development through design, development, commercialization, and marketplace launch. • Ability to translate consumer, cultural, trend, marketplace, and commercial insights into focused product strategies and recommendations. • Strong product sense, apparel knowledge, commercial acumen, and product storytelling capability. • Demonstrated experience leading and developing teams, setting direction, and aligning senior cross-functional stakeholders. • Experience working effectively across functions and geographies in a matrix organization. • Strong communication, influence, presentation, problem-solving, organization, and project management skills. • Ability to manage multiple seasonal priorities and make sound decisions in a fast-paced and evolving environment. • Professional working English is required. Mandarin capability for day-to-day collaboration in Greater China is strongly preferred.
WHAT YOU’LL WORK ON You will be accountable for the Create portfolio, leading new product creation opportunities and a team responsible for locally relevant innovation and growth, helping deliver consumer-right, locally relevant apparel that fuels growth and deepens consumer connection in Greater China. In this role, you will: • Define the multi-season strategy and seasonal priorities for the GC Local Creation Create portfolio. • Lead and develop the Create Product Line Management team, setting clear ownership, goals, and ways of working. • Identify unmet consumer needs and translate local cultural, sport, style, and marketplace insights into new product creation opportunities. • Build business cases and portfolio recommendations that balance consumer relevance, differentiation, scale, speed, margin, and resource requirements. • Guide concepts from opportunity framing and briefing through product creation, commercialization, launch readiness, and performance learning. • Drive product creation excellence from concept through commercialization, ensuring clear consumer value, product intent, and business impact. • Partner with Design, Product Development, Technical Development, Materials, Costing, Sourcing, Merchandising, Planning, Finance, Brand, Marketplace, and Sports teams. • Use consumer insights, marketplace feedback, trend intelligence, competitive learning, and commercial data to inform decisions. • Create clear briefs and presentations that align cross-functional and global partners around the opportunity, priorities, and intended outcome. • Manage milestones, product information, risks, trade-offs, and decisions with accuracy and speed. • Contribute to a culture of collaboration, curiosity, accountability, inclusion, and continuous improvement.
