Product Marketing Manager

Job DetailsJob Location: Corporate Headquarters - Flowery Branch, GA 30542Position Type: Full TimeSalary Range: $80,850.00 - $105,000.00 SalaryJob Category: SalesSummary: The Product Marketing Manager (PMM) is the strategic business leader, segment champion, and growth catalyst for their assigned category, directly accountable for driving market share and profitability. Operating with significant autonomy, the PMM owns the end-to-end product lifecycle—from internal training for initial disclosure through commercial launch to end-of-life. This role requires a rare blend of deep technical printing industry acumen, strategic market analysis, and the entrepreneurial capability to build ground-up commercialization frameworks. The ideal candidate will design, execute, and optimize multi-channel sales motions spanning hybrid Direct-to-Consumer (DTC), big-box retail, and traditional dealer networks. Essential duties and responsibilities include the following. Other duties may be assigned. Strategic Go-to-Market (GTM) & Omnichannel Architecture Ground-Up Commercialization: Architect and execute comprehensive, end-to-end GTM strategies for new products, software, and ink introductions, coordinating across engineering, creative, and sales teams. Hybrid Sales Motion Leadership: Establish, scale, and optimize distinct value propositions and operational frameworks for a hybrid revenue model encompassing DTC e-commerce, national big-box electronics retailers (e.g., B&H, Adorama), and specialized dealer channels. Performance Marketing Strategy: Oversee growth and demand generation efforts (SEM, paid social, email) to optimize the DTC conversion funnel, balancing Customer Acquisition Cost (CAC) and Lifetime Value (LTV) metrics. Retail Account Optimization: Act as the primary strategic interface for key national retail accounts; manage merchandising strategies, promotional calendars, and co-marketing placements to maximize retail sell-through. Product Lifecycle & P&L Ownership Full Lifecycle Stewardship: Manage the operational and commercial product setup—including pricing strategy, Bill of Materials (BOM) definition, and inventory purchasing planning. P&L Responsibility: Own and support the financial health and profit-and-loss metrics for assigned business segments, aligning commercial activities with top-line growth and healthy margins. Upstream Product Strategy: Act as the voice of the market to global engineering teams, leveraging customer advocacy, beta testing data, and trend monitoring to influence the long-term product roadmap. Content Strategy & Market Intelligence Value Proposition & Messaging: Translate complex, technical wide-format hardware and chemical capabilities into high-impact positioning, unique selling propositions (USPs), and target personas. Marketing Team Enablement: Provide the core marketing team with defined messaging frameworks, keyword strategies (SEO/SEM), and content directives to ensure accurate, unified outbound digital and print campaigns. Competitive Intelligence: Maintain an active pulse on prosumer sentiment, competitor product rollouts, and pricing shifts to develop battle cards, white papers, and defensive positioning guides. Sales Enablement & Channel Support Multi-Tiered Training Programs: Create and deliver technical sales training, product demonstration guidelines, and market update playbooks for internal sales personnel, dealers/distributors, and retail store/e-commerce staff. Channel Launch Kits: Develop and maintain "Product Launch Kits" to ensure all channel partners, content specialist and sales representatives have accurate technical specifications, assets, and objection-handling tools. Cross-Functional Lead Optimization: Collaborate across sales, marketing, and business systems functions to refine the lead-handoff funnel and analyze overall campaign effectiveness. QualificationsEducation and/or Experience: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 5+ years of experience in brand management, marketing strategy, or campaign execution Industry Acumen: In-depth knowledge of wide-format digital inkjet printing technology, including hardware systems, software ecosystems, inks, substrates, and finishing applications. Omnichannel Expertise: Proven track record of managing marketing or sales enablement strategies across hybrid models: specifically, corporate dealer networks, DTC e-commerce platforms, and major electronics/big-box retailers. Ground-Up Planning and Execution: Demonstrated experience launching new products from scratch, including market sizing, customer persona creation, pricing architecture, and localizing global products for domestic markets. Data-Driven Mindset: Strong analytical capability to synthesize market research, financial indicators, data analytics, and performance metrics (CAC, LTV, sell-through) into actionable business intelligence. Language Skills: Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public. Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. Mathematical Skills: Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. Computer Skills: Proficient in company-provided hardware and software. Physical Demands: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; and talk or hear. The employee is frequently required to use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to lift and/or move up to 25 pounds. The vision requirements include close vision. The noise level in the work environment is usually moderate. Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed indoors in a climate-controlled environment